Chicago, July 16, 2007 – Aphira, the fashion leader in women’s golf apparel, announces the addition of veteran golf apparel sales professional Eric Montiel to the team as National Sales Manager.
Montiel joined three-year-old, Chicago-based Aphira in June and plans to quickly build a sales team of full-time staffers who will exclusively represent Aphira in major markets across the U.S.
"With an in-house sales staff, Aphira will have more penetration into the marketplace," says Montiel, who has spent 20 years in the golf appeal industry starting with Ashworth and most recently with Jamie Sadock. "We’ll be better able to serve our customers because our staff will concentrate on Aphira exclusively and not represent multiple lines."
Company President and Founder Jennifer Glaspie says, "This is a really exciting time for our company. Since our launch, we have seen fantastic growth and are now at the point where we need to invest in building a dedicated, internal sales force. I am thrilled to have to have Eric join our team to help lead this charge."
Joining a young and growing company brings Montiel back to his roots as an entrepreneur. In 2002 he launched an upscale apparel company in San Diego, and as the VP of sales, he quadrupled revenues in just three years.
Montiel was eager to get back into a relative start-up environment and recognized Aphira as a company with huge potential. "In my travels, I started seeing Aphira at a lot of high-end shops," says Montiel. "I was impressed with the product, and pro shop managers couldn’t stop talking about the line."
Look for Eric Montiel and his Aphira sales team at regional and national golf shows beginning in August. He can be reached at Eric@Aphira.com.
About Aphira:
Launched in 2004 with the vision that women can dare to be fashionable while out on the links, Aphira creates quality, contemporary women’s apparel for golfers of all levels. Designed for the fashion conscious woman, Aphira incorporates fresh, high fashion details and styling without sacrificing performance. Aphira designs are truly "Inspired by the runway, adapted for the fairway." For more information, please visit www.Aphira.com.
Contact:
Jennifer Glaspie, Aphira Founder and President Jennifer@Aphira.com, 773-227-3640
