Lima will make British Open Debut wearing PUMA’s Autumn 2007 Collection
Boston, Massachusetts, July 19, 2007 – PUMA® today announced the signing of professional golfer, José-Filipe Lima. Lima will feature PUMA Golf apparel and selected accessories – like the leaping cat logo on his belt – on course this week at the British Open in Carnoustie, Scotland.
Lima emerged on to the golf scene in 2001, when he was the top-ranked French amateur. French by birth, Lima adopted his mother’s nationality in 2004 and represented Portugal in that year’s WGC-World Cup, while becoming the best Portuguese player ever. Lima’s major achievements include winning the European Youth Championship in 2002, Alps Tour Rookie of the Year in 2003, and in 2004, several victories on the Challenge Tour. More recently, Lima has continued his hot streak with third-place finishes at the BMW Asian Open, Celtic Manor Wales Open and a runner-up at the BMW International Open in Munich, his biggest career pay day.
"PUMA is excited to add Filipe Lima to its player roster," says Robert Philion, Business Unit Manager, PUMA Golf. "Since wearing PUMA on course, Filipe has had a break-out performance with his second- place finish at the BMW International. He is a rising talent with the style and personality that makes him a fashionable golf star."
"I’m really excited to sign with one of the biggest sport brands in the world but even more because it’s the most fashionable," says Lima. "Before the agreement, I was already wearing PUMA sneakers around. I’m really pleased to sign with PUMA and truly hope this will be the beginning of long and successful partnership".
Puma works with top notch golfers across the world, including Geoff Ogilvy, Johan Edfors, Hideto Tanihara, Nicole Perrot, Miho Koga and Erica Blasberg. True to the PUMA brand, PUMA Golf is a unique fusion of performance and design that reflects the tradition and style of the sport together with a unique PUMA twist. PUMA looks forward to an exciting future with Filipe Lima, who epitomizes the fusion of sport, lifestyle and fashion.
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PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com .
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