Seasoned executive brings well-established marketing career and sports passion to new assignment
NORTHBROOK, Ill., July 24, 2007 – Northbrook, Ill.-based KemperSports today announced the appointment of Genevieve Burke as vice president of marketing. In this role, Burke will be responsible for the marketing direction and strategies at KemperSports’ golf properties as well as the development and implementation of the company’s corporate marketing strategy.
Burke brings more than 16 years of marketing experience in consumer packaged goods and retail industries. After earning a Master of Business Administration from Northwestern’s J.L. Kellogg Graduate School of Management, she launched her marketing career at Sara Lee Corporation, serving in senior marketing positions for seven years at the multi-billion dollar conglomerate. Following Sara Lee, Burke joined the management team of Ace Hardware’s on-line retailer partner as director of on-line marketing then was later promoted to vice president of marketing. Most recently, she served as director of innovation marketing for Chicago-headquartered Merisant Worldwide Inc., a global corporation that manufactures and markets a variety of sweetener and consumer food products, including Equal, with sales in more than 100 countries worldwide.
"Geni has a proven track record of marketing leadership, innovation and success throughout her career," said KemperSports President and COO Steve Skinner. "She is a marketing professional with a passion for golf and a wonderful addition to our management group."
"I look forward to utilizing my marketing experience and management background to help guide KemperSports while identifying new marketing opportunities for the company," added Burke. "This is an exciting career move, given my longtime passion for the sports world and golf industry in particular."
Burke, a Chicago-area native and an avid golfer and sports enthusiast, will be based at KemperSports’ corporate office in Northbrook.
About KemperSports
Northbrook, Ill.-based KemperSports operates golf facilities as well as athletic clubs, lodging venues and major sporting events, including nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort, Dorado Beach Resort & Club, The Glen Club, Gillette Ridge, Harding Park, Chambers Bay and Desert Willow Golf Resort. Affiliate KemperSports Marketing & Communications, a sports marketing, events and public relations agency, has produced and managed major national and international events and communications programs, including the EA SPORTS Maui Invitational college basketball tournament and numerous PGA TOUR events. For more information, visit http://www.kempersports.com.
Editor’s note
For high-resolution photos of Vice President Genevieve Burke or interview opportunities, contact Susan Chang or Kristin Schaner.
Contact:
Susan Chang
847.850.2471, schang@kempersports.com
Kristin Schaner
847.480.4850, kschaner@kempersports.com
