Featuring data captured by ISG’s TrackManâ?¢ Tour System during The Open Championship 2007 at Carnoustie Golf Links, ABC/ESPN became the first network in history to provide viewers in the United States live player launch and trajectory data during the telecast of a major golf broadcast.
The TrackManâ?¢ Tour System was set up on Holes 6 and 10 and provided a continuing stream of real time player launch and trajectory data. The captured data, some of which was broadcast live to viewers in the United States by ABC, included among others the following:
â?¢ Club head speed
â?¢ Ball launch speed
â?¢ Ball launch direction (both vertical and horizontal)
â?¢ Ball launch spin
â?¢ Carry distance and dispersion
â?¢ Full trajectory information
ABC announcers Mike Tirico, Paul Azinger, and Nick Faldo received real time shot data as it was presented live to broadcast viewers, allowing them to discuss how and why all players are using the technology to optimize their ball flight results and performance, compare the launch and ball flight statistics among players in the tournament, and demonstrate the day to day carry differences for players due to changing weather conditions. Illustrations of the actual full 3D trajectories of many shots were also shown during the live broadcast to enhance the viewers’ understanding of how shots were played during the tournament.
Klaus Eldrup Jorgensen, President of ISG A/S, stated: "At ISG, we have made it a key objective to develop the world’s most useful and accurate measurement and analysis technologies to be used during the world’s top sporting events. Seeing ABC’s integration of the TrackManâ?¢ data during The Open Championship is a great reward for us. Yet, more importantly it increases public awareness of the benefits our technology can offer by enhancing the viewing experience for golf fans around the world. Based on our technical capabilities and the early feedback we have received, we anticipate supporting many future sporting events with our TrackManâ?¢ technology. This is good news for coaches and sports fans who will be watching around the world."
Chris Ohlmeyer, ABC Sports Golf Producer, commented, "We knew the data provided by TrackManâ?¢ was reliable after seeing it in use last year at The Open and also from looking at the data collected throughout the past year at other tour events. The announcers had a great time with it. TrackManâ?¢ gave us the data to visualize the story of how each player’s ball flight is different. TrackManâ?¢ data provided us with a great enhancement to our telecast of The Open Championship."
Headquartered in Vedbaek, Denmark, ISG A/S is the developer and owner of the TrackManâ?¢ system. Based on Doppler radar technology, TrackManâ?¢ measures exact 3-dimensional club movement and provides highly-accurate data on the ball launch, ball flight, and ball landing coordinates of any golf shot. In addition, TrackManâ?¢ measures actual spin rate of the ball without marking it and features outstanding portability, reliability, and ease of use. As such, TrackManâ?¢ has set a new standard for golf ball and golf club measurement and is currently in use worldwide by almost every major golf club, golf shaft, and golf ball manufacturer, as well the R&A, USGA, and US PGA TOUR. With recent software upgrades, an improved price, and both FCC and CE approval, ISG is making the TrackManâ?¢ technology available to a wider range of customers including golf clubs, golf academies, golf ranges, club-fitters, tour professionals, and serious players.
For additional information about TrackManâ?¢ and ISG, visit www.trackmangolf.com, or contact:
ISG A/S Headquarters: Jesper Engel Christensen Phone: +45 4557 0850 E-mail: sales@isg.dk
ISG A/S US Operations: Matt Frelich Phone: (810) 599-0113 E-mail: mmf@isg.dk
For additional information about American Broadcasting Company, visit www.abc.com.
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