Nationwide Grassroots Education and Outreach Initiative for Retailers and Consumers
(LONDONDERRY, New Hampshire) – Renowned Danish shoemaker ECCO introduces an innovative Golf Tech Van designed to facilitate retailer training and enhance consumer awareness of the unmatched comfort, style and performance created by the brand’s unique direct- injection technology.
Featuring a sleek, modern exterior highlighted by a life-size image of ECCO staff player Fred Couples, the Golf Tech Van will be on-site at numerous Tour events, trunk shows, ECCO Days, promotions and demo days nationwide. It is staffed by an experienced Technical Field Representative whose focus is providing discerning players and PGA Members the opportunity to receive a personalized trial of ECCO’s distinctive "Freedom Fit" system.
"It’s all about exposing more people to ECCO, one shoe at a time,"
says C.B. Tuite, General Sales Manager, ECCO USA Golf Division. "The Tech Van presents a tremendous opportunity for accounts nationwide to educate customers about our direct-injection manufacturing process that ensures superior out-of-the-box comfort, stability and weather resistance. It’s really a hands-on learning experience that helps players appreciate the role of proper footwear in optimizing performance."
The vehicle’s interior includes distinctive fixtures showcasing a range of new ECCO models for men and women, as well as a large-screen plasma TV streaming video of ECCO staff players, product features and company history.
ECCO golf shoes are worn in competition by international Tour stars Fred Couples, Aaron Baddeley, Colin Montgomerie, Thomas Bjorn, Juli Inkster, Carin Koch, Thongchai Jaidee, Meena Lee, Sophie Gustafson, Candie Kung, Anna Rawson and others.
Matching innovative designs with cutting-edge technology and out-of- the-box comfort, the Spring/Summer 2007 ECCO Golf Collection includes classic, casual and sport models in a variety of new styles and colors alongside several returning favorites. They provide the ideal platform for the perfect swing via a network of performance technologies that includes:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb water-resistance A direct-injection process unique to ECCO in the golf industry ensures durability, comfort and shock-absorption Internal stabilizer reduces torque and creates a stable swing platform Double-layer insole provides extra cushion and absorbs heel force to reduce stress on the knees, hip and back Internal Air-Circulation System maintains a fresh, dry and cool foot environment Dynamic Energy Return System produces a trampoline effect during foot- strike and follow-through to reduce fatigue during the course of a round Advanced grip systems include Eclipse cleats with the Fast Twist insert system, Stinger cleats with the Q-Lok insert system, and molded traction bars
About ECCO
ECCO Sko A/S is an international group founded in 1963 by Karl Toosbuy in Denmark. Today, ECCO is a global player in the dress and casual footwear industry, with direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO has more than 10,500 employees worldwide. ECCO USA, Inc. is based in Londonderry, New Hampshire. For more information: www.eccousa.com , (800) 886-3226.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@billycaspergolf.com
