DiStefano to Oversee Industry-Leading Education and Outreach Programs
(LONDONDERRY, New Hampshire) – Renowned Danish shoemaker ECCO announces the hiring of industry-veteran Ed DiStefano as Technical Field Representative to use the company’s innovative Tech Van overseeing education and outreach programs to green-grass and off- course retailers nationwide.
A Class A PGA Member with more than 20 years experience in high- profile positions throughout the Northeast, DiStefano will work closely with ECCO corporate staff and sales representatives to increase brand awareness and sales through various grassroots promotions, including demo days, clinics and in-store events. He will also help educate staff at key retailers, focusing on the features, advantages and benefits of ECCO’s high-grade materials, fit system and unique, direct-injection manufacturing process.
"As a PGA Professional, Ed brings great value to our brand," says C.B. Tuite, General Sales Manager, ECCO USA Golf Division. "Having been an industry insider for so many years, he inherently knows how to relate to both our consumers and fellow golf professionals. Ed will work closely with our retail partners to help educate them on our unique features and benefits, and to enhance their overall enthusiasm for our product line through product training clinics."
A former chapter president and recipient of the 1997 Professional of the Year award from the Southeastern Massachusetts PGA Section, DiStefano most recently worked as General Manager of Montague Golf Club in Randolph, VT. He also held senior positions at Crosswinds Golf Club (Plymouth, MA), Acushnet River Valley (Acushnet, MA) and Sunningdale Golf Club (Somersworth, NH).
"I’m really excited by the opportunity to oversee this program which allows me to use my skills and experience to help inform my fellow professionals," says DiStefano. "For years ECCO has been the industry leader in comfort, style and performance, and I’m looking forward to meeting accounts and knowing I represent the best product."
ECCO golf shoes are worn in competition by international Tour stars Fred Couples, Aaron Baddeley, Colin Montgomerie, Thomas Bjorn, Juli Inkster, Carin Koch, Thongchai Jaidee, Meena Lee, Sophie Gustafson, Candie Kung, Anna Rawson and others.
Matching innovative designs with cutting-edge technology and out-of- the-box comfort, the Spring/Summer 2007 ECCO Golf Collection includes classic, casual and sport models in a variety of new styles and colors alongside several returning favorites. They provide the ideal platform for the perfect swing via a network of performance technologies that includes:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb water-resistance A direct-injection process unique to ECCO in the golf industry ensures durability, comfort and shock-absorption Internal stabilizer reduces torque and creates a stable swing platform Double-layer insole provides extra cushion and absorbs heel force to reduce stress on the knees, hip and back Internal Air-Circulation System maintains a fresh, dry and cool foot environment Dynamic Energy Return System produces a trampoline effect during foot- strike and follow-through to reduce fatigue during the course of a round Advanced grip systems include Eclipse cleats with the Fast Twist insert system, Stinger cleats with the Q-Lok insert system, and molded traction bars
About ECCO
ECCO Sko A/S is an international group founded in 1963 by Karl Toosbuy in Denmark. Today, ECCO is a global player in the dress and casual footwear industry, with direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO has more than 10,500 employees worldwide. ECCO USA, Inc. is based in Londonderry, New Hampshire. For more information: www.eccousa.com , (800) 886-3226.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@billycaspergolf.com
