Mt. Prospect, Il. Natural Golf has been acquired by an investor group led by Peter Lineal, CEO of Plum Grove Printers, Publisher of Natural Golfer Magazine since 1999. The acquisition serves to strengthen Natural Golf’s platform as the simplest swing in golf.
With a new management team in place, Natural Golf will dedicate itself to Growing the Game of Golf by repositioning the single plane swing that they are known for, as the #1 branded swing in golf.
Says Lineal, "Golf is so hard to play that it is inhibiting people from trying it. If we give away our simple swing to everyone who is interested in learning, it removes that barrier to entry and we will successfully grow the game of golf. For many years we have published a complimentary magazine that included free instruction, so taking that same strategy to golfers outside our database and providing them the opportunity to explore the swing and enjoy a better game of golf is a natural extension of our ongoing corporate direction."
President and COO Harry Snyder said of Lineal, "Peter’s vision of our future and mission is based on his first hand involvement in our company over a 10 year period. He has history with us. His method of leadership is a boon to our team, both new and existing, and we are all very excited to have him at the helm as we poise ourselves for an unmatched height of name recognition."
New Management Team
CEO, Lineal, brings over 30 years of direct marketing experience to the operation. It is that expertise combined with his unparalleled entrepreneurial business acumen and leadership ability that will lead Natural Golf into its most successful period of growth in history.
Harry Snyder, controller of NG since 2005, as noted above, has been appointed to the position of President and COO and will lead the way into a new and expanded product base and a much more progressive growth pattern.
PGA Member Ken Martin, Director of Golf Instruction since June 2006, will take on a greater leadership role in the coming months that will serve as the foundation for a revolutionary move by the company to commit itself to growing the game of golf. Ken has had a passionate golf career since his introduction to the game over 35 years ago. He joined the Natural Golf team in 1995 after being introduced to Moe Norman.
Lori Gertz, VP Chief Marketing Officer brings over 25 years of marketing and strategic business development experience and will function interdepartmentally while poising the company’s new mission and entrance into several new channels of distribution.
About Natural Golf
Natural Golf has gained international recognition as an advocate for an uncomplicated golf swing based on the theory of moving the club on a single-plane; a method* demonstrated formidably by Canadian golf legend Moe Norman. The Natural Golf Swing begins with a distinctive hold on the club that naturally aligns the club shaft "on plane" with the arms. This single-plane relationship between the shaft and arms simplifies the dynamics of consistent ball striking leading to more enjoyment faster for all levels of golfers as they play the game. This straightforward swing method provides a foundation for demystifying what has become for many a confusing world of golf instruction.
Based in Mount Prospect, Illinois, Natural Golf currently teaches the Natural Golf Swing through its Certified Instructors at more than 200 locations around the world. Natural Golf produces instructional materials, such as books and videos, and also manufactures a quality line of golf equipment providing a custom fit option for advocates of their method.
Growing the game of golf by delivering significant improvement to golfers on all levels is their continuing vision. Tips, instruction, and information on schools and custom fitted equipment are all available at www.naturalgolf.com .
* http://www.naturalgolf.com/Method.aspx
Contact:
Lori Gertz, VP Chief Marketing Officer
Phone: 847-321-4101
Email: lgertz@naturalgolf.com
