LUXE Collection: Fashionable and Functional Women’s Line for On and Off the Golf Course
Chicago, IL, XXX, 2007 – Wilson Golf today unveiled the newest addition to its stable of top selling women’s golf equipment and accessories – the Wilson Staff LUXE Collection for Women. This is the most complete collection of premium products designed for women in the game today. The LUXE equipment line takes golfers from their first drive off the tee, all the way to the last putt of the day. Dedicated to providing more than equipment, this new lineup of clubs and accessories joins the already widely popular Wilson Prostaff and Hope lines.
From Woods, to Hybrids, to Wedges, the Wilson Staff LUXE Collection for Women includes a full set of golf equipment and an entire line of fashionable accessories for the serious female golfer. Each club is exclusively designed to conform to the woman’s golf game making shots easier to hit and the game more enjoyable.
The LUXE Driver is crafted with a higher loft and lighter shaft specifically designed for the women’s game. With a 14 degree loft and a 460cc head, the LUXE driver provides maximum trajectory and distance off the tee. The lightweight UST V2 Proforce shaft with flexible tip, utilized in all LUXE woods and hybrids, is specially optimized for women to help hit their shots longer while achieving maximum forgiveness.
Wilson designed the LUXE Collection irons with a unique soft-glide leading edge and sole while featuring a unique curved radius to help minimize thin and fat shots. These attributes also makes clubs easier to hit from tight lies or short grass. The lofts between the clubs have been designed to provide greater distance and promote higher ball flight for slower swing speeds. The lightweight V2 shaft provides a softer flex for women inspiring a higher launch angle while creating more club head speed. The LUXE irons come in a sleek black color with lustrous pink accents for today’s most fashionable golfers.
"The style and design of the LUXE Collection by Wilson Staff represents a premium and specifically tailored line of ladies equipment sought by the serious women golfer," said Tim Clarke, General Manager, Wilson Golf. "This line represents our brand’s very best when it comes to ladies equipment. And that’s saying a lot, considering we’ve been doing this for nearly a century. With the number of women golfers on the rise, we are setting the bar for women’s products in the industry by giving women what they want on and off the course."
The LUXE Collection also includes a full line of accessories to compliment the club set. Coordinating performance pieces include the LUXE Performance Golf Bag, LUXE Levitator Cart Bag, LUXE Golf Glove, LUXE Golf Umbrella, and LUXE Cap. The LUXE Golf Glove is made with high performance microfiber for a lavish feel with a Cabretta leather palm and thumb that improves fit, and reduces calluses. The LUXE Umbrella has a soft gel handle to conform to your hand and the vented construction can withstand strong, gusty conditions. The LUXE cap is structured with a sweatband and mesh back for ventilation, keeping you cool at all times.
Wilson has been producing top quality women’s golf products since 1940 and is a visionary and pioneer in the industry having helped develop what is today’s LPGA. Wilson was also the first company to ever sponsor a female golfer on Tour. Today, Wilson continues its category leadership both on and off the course as a contribution to the Breast Cancer Research Foundation is made with the sale of every Wilson women’s product and is the official sporting goods sponsor of the BCRF.
While high-quality equipment is most important for serious women golfers, all women want to look good while on the golf course and in the clubhouse. The LUXE Collection does just that as it provides well-made equipment and stylish, comfortable accessories. Suggested retail prices for the full LUXE Collection is $999.00 and will be available in stores in October.
For information on these or any other Wilson Golf equipment, please log onto www.wilsongolf.com.
For more than 90 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. The Wilson Staff, ProStaff, Ultra and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to all golfers to enhance performance on the golf course and overall enjoyment of the game.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods, one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto www.wilsongolf.com or call 773-714-6400 for more information.
Contact:
Daniel Pepitone —dpepitone@sherryllc.com – Ext. 120
Jen Voss — jvoss@sherryllc.com Ext. 124
Mike Gugliociello — mgugliociello@sherryllc.com Ext. 122
