SAN LUIS OBISPO, CA– Because of its position as a leader in golf advertising, marketing and commercial production, The Golf Agency, has been asked to partner with The Golf Channel in its exciting new reality show "Fore Inventors Only." This 8 episode program began airing on The Golf Channel in July and follows inventors of creative, new golf products as they try to get their idea selected by the competition judges to be produced and marketed nationally. Over 1,000 inventors auditioned for a chance to compete in this compelling reality based series.
The Golf Agency has been selected to produce 60-second commercials for the 5 finalists in the show. The shooting of these spots will be shown in the 7th episode on August 28th at 10:00 pm Eastern and features The Golf Agency principals Mike Abram and Steve Abram. The finished commercials will appear in the 8th episode of Fore Inventors Only. Then, Golf Channel viewers will have an opportunity to vote for the winning product during the season finale on September 4th. The winner of the competition will receive product placement at Golfsmith retail stores nationwide, and a new, 30 minute infomercial produced by The Golf Agency, that will air on The Golf Channel.
"We chose The Golf Agency because we believe they’re the best at what they do," said Paul Schlegel, Producer of Fore Inventors Only on the Golf Channel. "Not only do Mike and Steve write, produce and direct some of the very best golf infomercials, they understand and excel at the entire golf marketing process from initial concept to media buying to retail and everything in between."
Since it’s inception in 1998, the Golf Agency has become the leader in Direct Response Marketing campaigns for a number of golf products and has helped several of them become multi-million dollar sellers. Some of their best known campaigns include the SkyCaddie from SkyGolf, the F2 Wedge, Jim Hardy’s The Plane Truth for Golfers, AJ Reveals the Truth about Golf and the Orlimar TriMetal. All of these companies experienced amazing revenue growth after working closely with The Golf Agency on their infomercial production, advertising, and marketing.
"We’ve been very fortunate to be involved with some incredible companies and products." said Mike Abram, partner and producer for The Golf Agency and a 2 handicap. "Taking a great product and helping to create a successful campaign and a profitable company is extremely satisfying for us."
The Golf Agency has not only produced some of the most successful golf infomercials in the history of the golf industry, they’re a full service, direct response agency that produces short form commercials and instruction videos, provides media buying, planning, and funding, website development, product design and packaging, email and direct mail marketing, and consulting services for retail distribution, telemarketing and fulfillment.
"Having experienced golf marketing on all levels, from client to owner and agency, and as single handicap avid golfers ourselves, Mike and I really are unique in the niche we serve," said Steve Abram.
The Golf Agency was founded in 1998 on the premise that small companies with a better performing product could beat the odds and succeed in the incredibly competitive golf industry by utilizing the 30 minute infomercial as the key element of a successful advertising campaign.
For more information on The Golf Agency call (805) 595-4030 or visit their website at www.thegolfagency.com
Contact:
Mike or Steve Abram
The Golf Agency
(805) 595-4030
E-mail: mike@thegolfagency.com
steve@thegolfagency.com
