Softspikes PulsarÌ¢?å¢, the #1 Cleat On TOUR, Now Available In Red/White, Yellow/Black, Light Blue/Dark Blue Color Patterns; Perfect For Golfers Looking To Accessorize Golf Shoes With Their Favorite Professional, College Or High School Sports Team Colors
Brentwood, TN, August 14, 2007 â?¦ PrideSports, maker of Softspikes®, the world’s best selling golf cleat brand, today unveiled a new look to golf cleats with the launch of a limited edition line of colored cleats, designed for golfers to accessorize their golf shoes with their favorite pro, college or high school sports team colors. As part of the new line, Softspikes’ Pulsarâ?¢ Cleat, the #1 Cleat on the PGA TOUR, will now be available in Red/White, Yellow/Black, and Light Blue/Dark Blue color combinations, adding a fun, new style to golf’s highest performing cleat. The initial color patterns will be the first phase of PrideSports’ team color cleat program that will feature a complete line of sports team colors.
"Most golfers have a strong allegiance to either their alma mater or to a professional sports team, and many companies now offer sports team logoed merchandise, including golf bags, putters, head covers and much more," said John Hohman, Director of Marketing, PrideSports. "Given the success of sports team merchandise in golf, and considering that a majority of golfers wear Softspikes, we believe that colored cleats will be immensely popular in the marketplace."
Hohman adds, "Our initial line of cleats will offer three very popular color patterns, including red/white, yellow/black and light blue/dark blue. However, we will soon roll-out many new color patterns to meet the demands of golfers and their favorite sports teams."
The Pulsar cleat features proprietary Reactive Comfort Technologyâ?¢, designed to deliver maximum comfort and performance via a 16 component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Pulsar’s eight legs offers enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, Pride Sports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Stefanie Schiavello (stefanie@mastrocomm.com)
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
