Pellucid Corp., a leading insight and information provider to the golf industry, is pleased to announce an agreement with the California Golf Course Owners Association (CGCOA) that will bring its members smart analysis tools and services to aid in better business decisions and provide competitive advantage. Under the agreement recently signed by Jim Koppenhaver, Founder and President of Pellucid Corp., and Z Davidson, President of the CGCOA, members will receive group pricing on Pellucid reports and services; augmented by a percentage donated to the CGCOA by Pellucid to help fund association enhanced programs and initiatives.
"This is a pilot program for us," explains Koppenhaver, "and we are excited to work with one of the largest and most active state owner associations. Our goal is to give CGCOA members a provider they can rely on for smart, objective, and valuable analysis tools and services that can help them better compete in an increasingly complex and competitive environment. In so doing we have made our services affordable for all members and their involvement as business clients will also assist the CGCOA in funding ongoing and new programs."
"The Customer Franchise Analysis is our primary analysis tool for individual facilities," continues Koppenhaver. "It can be combined with Sharper Edge Marketing services or used as a stand-alone report. We can work immediately with facilities using FORE! Reservations and will evaluate non-FORE! user requests on an individual basis due to their varying capabilities to capture key golf customer information passively."
"We think Pellucid will be a valuable resource for our membership," comments Z. Gordon Davidson, CGCOA President."We’ll count on them for unique insights and information that will assist participating members’ businesses to compete effectively in an increasingly competitive market."
Pellucid services include the Customer Franchise Analysis (CFA), Weather Impact Analysis (WIA), Golf Local Market Analyzer (GLMA), Sharper Edge Marketing services (SEM), and retail inventory and open-to-buy analysis (via a business partnership with Alan Fisher). At the most basic level, members can start with a subscription to the bi-weekly Outside the Ropes (OTR) newsletter. More information on Pellucid’s services can be found at www.pellucidcorp.com.
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