Softspikes Commands Cleat Count With Nearly 75% Of The Field; 9 Out Of Top 10 Players Use PrideSports’ Products At PGA TOUR Event
Nashville, TN, August 21, 2007 â?¦ A week after winning its 44th straight Major Championship, and where the majority of the field wore Softspikes-brand cleats, PrideSports continued its winning ways on the PGA TOUR, as nearly 75% of the plastic wearing field at the Wyndham Championship chose Softspikes, according to the independent Darrell Survey.
In addition to Softspikes’ success, 9 out of the top 10 finishers in the Wyndham Championship utilized PrideSports’ products, including Pulsarâ?¢ cleats – the #1 Cleat on TOUR, Pride Golf Tees – the #1 wooden golf tee on TOUR, Fast-Twistâ?¢ – the #1 cleat system on TOUR and Black Widowâ?¢ – the #1 selling golf cleat in the world.
"To achieve such strong player usage, one week after dominating the PGA Championship with our 44th consecutive Major win, is a tremendous statement for the popularity of Softspikes, and all of our PrideSports products, on Tour," said John Hohman, Director of Marketing, PrideSports.
Hohman adds, "Reaching 75% player usage on Tour, with any product, is unheard of in golf and continues to speak volumes about the features and benefits of Softspikes."
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
