SPRINGFIELD, Tenn. – ForeFront Holdings, Inc. (OTCBB: FOFH) announced today that it has realigned its sales team, which supports the Burton, Datrek and Miller Golf brands, to better meet the needs of today’s golf marketplace.
Previously, the company had two channel-specific sales teams: one focusing on the On Course distribution channel with another team dedicated to the Off Course Specialty channel. Moving forward, the company will have one unified sales force calling on both channels based on geographic territories. The new sales team includes 18 company representatives and 18 independent sales representatives.
"As a sales and marketing organization, we strive to be responsive to the marketplace. While sales to the On Course channel have remained consistent over the past 10 years, the industry has seen a significant migration of Off Course sales from golf specialty stores to retail sporting goods stores, mass merchants and the Internet," said Rick Oleksyk, president of ForeFront. "Our sales team will now be covering both the On Course and Off Course channels. They will also provide support for many of the larger and national retail accounts as needed."
Harry Murley will lead the new and reorganized sales team. Murley previously served as vice president of On Course sales. He has over 21 years of sales and management experience in the golf industry,
About ForeFront
ForeFront Holdings, Inc (OTCBB: FOFH), is a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing, decorating, and marketing premium quality golf accessory products since 1907. ForeFront owns the Burton Golf, Datrek, Devant Sport Towels, Miller Golf and Sir Christopher Hatton brands and has licensing and/or distribution agreements with the NCAA, NFL/Wilson Sporting Goods, PGA TOUR, Champions Tour, LPGA, Nationwide Tour, Ryder Cup, GolfLogix/Garmin, Suunto, and Top of the World Headwear. ForeFront services over 10,000 points of sale through multiple distribution channels offering a wide selection of products and value-added services. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Mike Alday
615.791.1535 x 22
mike@aldaycommunications.com
