CARLSBAD, Calif. – Sonartec, Inc. a leading manufacturer of fairway woods, Hybrids and forged wedges has named Andrew Tarlow President, effective immediately. In making the announcement, Sonartec Chairman of the Board Peter Pocklington said: "We are very excited to have Mr. Tarlow take over the leadership of Sonartec. He is an industry visionary who has a solid record of building brand value and executing market strategy."
Mr. Tarlow was the Founder and CEO of Swing Dynamics, LLC.
"The Sonartec brand stands for innovation, design quality and most important performance," Mr. Tarlow said. "Our fairway woods, hybrids and forged wedges have set a performance standard proven by their widespread usage on the men’s and women’s professional tours. Now we have the resources to partner with our retail customers and reach our consumer base more effectively. I look forward to this challenge and am excited to join the Sonartec team."
Sonartec is a pioneer in the fairway metal and hybrid markets. The company recently introduced the Sonartec GS Tour Fairway Metalwoods, which have the largest sweet spot of any Sonartec fairway metal, and the Sonartec HB-001 Hybnd series, featuring Rail technology.
Sonartec’s innovative Driving Cavity Technology produces extremely forgiving, high performance equipment designed for golfers of all skill levels. In less than seven years, Sonartec has recorded more than 92 worldwide victories on the professional tours, including two victories in the British Open and one Masters victory. For more information on Sonartec, please visit www.sonartec.com.
Contact:
Steve Pike
Tel: (561) 906-2509
