PLANO, TEXAS, September 10, 2007 – Adams Golf (OTCBB:ADGO), the leader in hybrid iron technology and maker of the best selling hybrid iron franchise of all time, announces the launch of its new Idea a3OS Hybrid Irons. With the goal of creating the easiest-to-hit set of irons in golf, Adams Golf engineers integrated six hybrids with two cavity-back short irons to achieve results that the maximum-game improvement category has never seen. Built with Boxer Technologyä, the latest breakthrough in hybrid shaping and performance, the Idea a3OS set delivers a category-leading MOI that translates into extreme forgiveness, increased ball speed for greater distance, and more spin resulting in a high-launch trajectory and more carry distance. A fluid transition through the set allows for consistent distance gapping so that the player has the perfect club for every shot.
"We’ve maintained a leadership position in the hybrid iron category for years and our experience and expertise is evident with the superior performance and maximum-game improvement features of the Idea a3OS Hybrid Irons," said Chip Brewer, Adams Golf president and CEO. "We answered the challenge of making this new hybrid iron set outperform the previous version, Idea a2OS, as well as making it the easiest set of irons to hit on the market. Since Idea a2OS was a market share leader we felt it was imperative to set our sights on making this product even better for this segment of golfers looking for more benefits and better playability."
Set Make-up & Models
o Idea a3OS Men’s: 3, 4 & 5 Boxerä Hybrids, 6, 7 & 8 Trans-hybrids and 9-PW Cavity-back irons. Right & Left hand. Reg., Stiff & X-Stiff flexes.
o Idea a3OS Senior: 4, 5 & 6 Boxerä Hybrids, 7, 8 & 9 Trans-hybrids, and PW & SW Cavity-back irons. Right & Left hand. Lite flex.
o Idea a3OS Women’s: 4, 5 & 6 Boxerä hybrids, 7, 8 & 9 Trans-hybrids, and PW & SW Cavity-back irons. Right & Left hand. Women’s Regular and Soft flex.
Features/Benefits
3, 4, 5 Hybrids with Boxer Technologyä
o Category-leading MOI for more forgiveness with off-center hits through geometric shaping.
o Maraging steel, pull face construction delivers high COR for more ball speed and greater distance.
o Milled face grooves translate into more consistency and control.
o Cambered sole design and trailing edge draft relief enhances playability from all lies.
6, 7 & 8 Trans-Hybrids
o Easy-to-hit, wide sole iron-like hybrids perfectly bridge the gap between the Boxer hybrids and the offset under-cut short irons.
o Maintains consistent launch conditions through the set with low CG, high MOI and a maraging steel face insert for a hot ball flight.
9-PW Cavity-back Short Irons
o Wide sole design lowers the CG for better feel and confidence in short yardage performance.
o Gap, Sand and Lob wedges sold separately.
Shafts: Men’s – ProLaunch Platinum 80-gram & True Temper Performance Lite 105-gram
o Senior’s – ProLaunch Platinum 65-gram
o Women’s – ProLaunch Platinum Ultralite 55-gram
Grip: Men’s: Tour Traction; Senior’s: Winn G8; Women’s: Winn G6
Shipping: Oct. 1, 2007
Suggested Retail Price: Men’s – $799.99/graphite and $699.99/steel Senior’s & Women’s – $799.99/graphite
Complete Integrated Set Make-up & Models
Created for golfers who appreciate the complete package, Adams Golf offers the Idea a3OS Integrated Sets for Women and Seniors. The 13- piece sets are designed specifically for golfers serious about their game and serious about matching style with performance. The Women’s 8- piece set is perfect for the golfer who is new to the game or who has a busy schedule and plays on a limited basis.
o Idea a3OS Senior’s 13-piece Set: 460cc, high MOI design, offset Driver, Low Profile 3 & 5 fairway woods, 4, 5 & 6 Boxerä Hybrids, 7, 8 & 9 Trans-hybrids, PW, GW & SW Cavity-back irons, mallet putter and premium cart bag. Right & Left hand available. Lite flex. Suggested Retail Price: $999.99
o Idea a3OS Women’s 13-piece Set: 460cc high MOI design, offset Driver, Low Profile 3 & 5 fairway woods, 4, 5 & 6 Boxerä Hybrids, 7, 8 & 9 Trans-hybrids, PW, GW & SW Cavity-back irons, mallet putter and premium cart bag. Two color options available – Rain (Blue) and Sand (Khaki). Women’s Regular and Soft flex shafts available with Rain set, Women’s Regular flex available in Sand set.Right & Left hand available. Suggested Retail Price: $999.99
o Idea a3OS Women’s 8-piece Set: 460cc high MOI design, offset Driver, long, mid and short-iron Boxer hybrids, PW & SW Cavity-back irons, mallet putter and premium stand bag. Two color options available – Rain (Blue) and Sand (Khaki). Women’s Regular and Soft flex shafts available with Rain set, Women’s Regular flex available in Sand set. Right & Left hand available. Suggested Retail Price: $699.99.
o Shipping: Nov. 1, 2007
Contact:
Jeff Wood – (972) 673-9535 – woodj@adamsgolf.com
Mary Beth Lacy – (760) 346-6942 – mb@mblacy.com
