Innovative New Game-Enhancement Facility Combines High-Tech Clubfitting and Top-Notch Instruction; Offers Golfers the Opportunity to Participate in the TaylorMade Tour Experience
CARLSBAD, Calif. (September 10, 2007) – Ten years ago the TaylorMade-adidas Golf Company (TMaG) built a state of the art club-testing and club-fitting facility at its headquarters in Carlsbad, Calif. Called "The Kingdom," it was exclusively available to tour professionals for the purpose of testing prototype TaylorMade equipment. Now a second Kingdom has been opened: The Kingdom at Reynolds Plantation. Located at Reynolds Plantation, a world-famous golf resort and real estate community in Greensboro, GA, this new Kingdom facility offers a comprehensive game-enhancement experience unlike any in the world.
Like the original Kingdom, the Kingdom at Reynolds Plantation is open to members of the TMaG Tour Staff to test and be fit for new equipment, or simply as a place to practice and hone their game. It’s open to TMaG Staff club professionals and their guests; small corporate groups; and golfers interested in taking part in a special new program called the TaylorMade Tour Experience.
The TaylorMade Tour Experience lasts two days. On the first day participants are custom fit for a complete set of TaylorMade clubs; the next morning they play a round of golf with clubs that have been built on-site overnight, followed by lunch and a lesson with a tour professional, followed by further instruction at Reynolds Golf Academy.
Custom-fitting at the Kingdom at Reynolds Plantation is performed with TaylorMade’s MATT System (Motion Analysis by TaylorMade), a sophisticated club-fitting tool that combines nine high-speed cameras and a computer to gather vital swing information and statistics through the use of a launch monitor, multiple high-speed video cameras and a computer. MATT distills that information to create a remarkably sophisticated computer-animated image of your swing that’s viewable from every angle. MATT is also programmed to execute a multitude of calculations and measurements to develop a data-driven personal-swing profile.
Reynolds Golf Academy is led by Charlie King, a GOLF Magazine Top 100 instructor. Its resources include an unparalleled short-game practice facility that affords players to practice almost any greenside shot imaginable, and which includes an 18,000 square foot putting green. Likewise the spacious driving range, which is shared by the Kingdom and the Academy, features a fairway bunker and uphill, downhill and sidehill lies to practice from. Additionally, the Reynolds Golf Academy employs a high-tech swing analysis tool with six high-speed cameras for the purpose of swing analysis and teaching. That, combined with the sophisticated clubfitting process that the MATT System offers, results in an unparalleled total game-enhancement package.
The Kingdom at Reynolds Plantation occupies a beautifully renovated building located at the rear of the Oconee Course’s main driving range, adjacent to an exceptional short game practice facility that includes a full-scale par-three. Like the Kingdom in Carlsbad, the Kingdom at Reynolds Plantation features high ceilings, beautifully tiled floors and dark wood appointments, as well as southern styling that’s consistent with the region and the rest of the Reynolds Plantation properties.
Reynolds Plantation was chosen as the location for TaylorMade’s second Kingdom for a variety of reasons, including:
TMaG’s desire to create a second club-fitting and club-testing facilities that would be more easily accessible to TaylorMade-adidas Golf Tour Staff professionals and club Staff professionals living east of the Mississippi River.
Reynolds Plantation’s well-deserved reputation as a premier golf location dedicated to excellence. Located on 10,000 acres, it’s one of the country’s most successful and popular residential golf communities. Likewise, TaylorMade is a premium golf equipment brand dedicated to quality, performance and innovation.
Reynolds Plantation is located relatively near a large city (approximately 75 miles from Atlanta) with a major international airport.
Accommodations for Kingdom guests include the AAA Five-Diamond Award-winning Ritz-Carlton Lodge at Reynolds Plantation.
Reynolds Plantation offers four fantastic golf courses: the Oconee, designed by Rees Jones; the National, by Tom Fazio; Great Waters by Jack Nicklaus; and the Plantation by Bob Cupp. Unlike the Kingdom in Carlsbad, guests at the Kingdom at Reynolds Plantation have an extraordinary array of golf properties on which to play.
The predominant weather allows year-round golf.
Reynolds Plantation lies halfway between Atlanta and Augusta, the latter of which is a place of great historical significance to the game of golf.
"This fulfills our vision to open a Kingdom in the eastern United States, so that we can more easily serve many of our tour professionals, club professionals and brand loyalists," said Robin English, TMaG’s director of Kingdom operations, "and we can’t imagine a better, more authentic golf location for it than Reynolds Plantation."
"The opening of the Kingdom at Reynolds Plantation further validates us as a premier golf destination," said Bob Mauragas, Reynolds Plantation’s vice president of golf operations. "Now golfers can visit not only to enjoy our great courses, but with they can also engage in an incomparable Kingdom experience that can change their games dramatically for the better."
——————————————————————————–
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 26,000 employees and sales of over â?åÂ10 billion.
Contact:
TaylorMade-adidas Golf Public Relations department Scott Leightman
Tel: 760.476.5748
eMail: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
