BEAVERTON, Ore. (September 12, 2007) – Nike Golf, the pioneer in developing innovative equipment through the power of geometry, is applying the same geometric science to its new game improvement irons, the Nike SQ (SasQuatch) SUMO irons. Designed using the same ground-breaking technology behind the SUper MOment (SUMO) of Inertia that has helped propel the company into becoming a significant leader in the club market, these exciting new irons are an important extension to Nike Golf’s successful SQ SUMO family of drivers, the SUMO and the SUMO".
As in all SQ SUMO products, it begins with geometry. Nike Golf’s trademark PowerBow weighting creates a high moment of inertia (MOI) by repositioning weight low and deep to enhance stability. The MOI in the SQ SUMO irons is the science behind straight and long – producing higher, longer, straighter and softer landing shots. The SQ SUMO irons, which are packed with forgiveness, feature a long blade length and wide sole.
"We have taken the premise of geometry that we started with in the original Nike SQ driver and are evolving it across our club line,"
said Tom Stites, Director of Club Creation for Nike Golf. "With this new geometry and its high MOI, we have created what we believe is the most forgiving iron Nike Golf has ever developed."
A responsive ultra thin Cryo Steel face plate (Irons #4 – 7) is welded around the perimeter of the clubhead to increase the coefficient of restitution (COR) across the face for greater distance, further amplifying the forgiveness across the hitting surface.
By nature, a thin-face, extreme perimeter weighted golf club head has the potential to create a harsh feel. For this very reason, the SQ SUMO irons include a TPU polymer insert to prevent unwanted vibrations at impact for an improved feel
Availability: November 1, 2007 at golf shops and golf specialty stores nationwide.
Men’s #4-AW. Individual irons: #3, SW. RH/LH. Steel: X,S,R and
Graphite: S,R,A
MSRP: Steel: $799.99; Graphite: $999.99
Women’s #5-SW. Individual Irons: #3, #4. RH/LH. Graphite: W
MSRP: $999.99
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2007, Nike Golf’s PGA Tour Staff has nine victories, 49 top-10 finishes, four Nationwide Tour victories and four international victories. In 2006, Nike Golf accumulated 16 PGA tour victories and 67 top-10 finishes, as well as one victory on the Nationwide Tour and 11 additional international wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
(503) 532-8852
Beth.Gast@nike.com
