ORLANDO, Fla., (Sept. 12, 2007) – Golfweek magazine, the publication preferred by serious golfers, is launching a new section within Golfweek to serve those working in the golf industry, the Pro Shop Buyer’s Guide, which will debut in the October 20 issue of Golfweek.
Created specifically for the golf trade, Golfweek’s Pro Shop Buyer’s Guide will reach over 20,000 pro shops, golf retailers, apparel buyers and course owners/operators. The Pro Shop Buyer’s Guide will appear in three issues of Golfweek in 2007 and 15 issues in 2008. Appearing as normal advertising pages and advertorial copy, the guide will deliver the hot products that buyers are looking for.
" We created the Pro Shop Buyer’s Guide to meet the needs and requests of the advertising community," said Terry Olson, Golfweek’s vice president/publisher. "Today, advertisers are much more sophisticated with their marketing approach, they want delivery options that target their core audience and the Pro Shop Buyers Guide will accomplish this objective, as it will reach the trade with precision and efficiency."
Advertisers in Golfweek’s Pro Shop Buyer’s Guide will receive:
â?¢ Wide variety of ad sizes
â?¢ Competitive ad rates with frequency discounts
â?¢ Free advertorial (press releases)
â?¢ Special focus issues on topics such as Apparel, Technology, Instruction, Equipment, and more
â?¢ Targeted audience
â?¢ Web presence on our new the Pro Shop Buyers Guide web page, coming later this fall
"With the Pro Shop Buyer’s Guide, we now have a print solution that when combined with The Business Bulletin and additional Golfweek vehicles, completes a multi-faceted platform for reaching the golf trade," said Olson.
The Pro Shop Buyer’s Guide 2007 Calendar:
â?¢ Oct. 20 Deadlines: Space and Advertorial copy- Sept. 14. Ad Materials-Sept. 21.
â?¢ Nov. 10 Deadlines: Space and Advertorial copy-Oct. 5.Ad Materials-Oct.12.
â?¢ Dec. 8 Deadlines: Space and Advertorial copy-Nov. 2. Ad Materials-Nov. 9.
For more information on advertising opportunities within the Pro Shop Buyers Guide please contact Dave Anderson at 407.563.7021 or DAnderson@Golfweek.com
Founded in 1975, Golfweek is the publication preferred by serious golfers. It delivers the most complete news and information about the game, the people and the golf lifestyle, to golf’s most important audience. Golfweek is part of Turnstile Publishing Company, which is one of the nation’s leading publishing companies, specializing in high-end publications for active and affluent audiences. Turnstile Publishing Co. is the parent corporation of such publications as TurfNet, GLO, Fish & Fly, Art Calendar, GeezerJock, TurfNet.com, GLOliving.com, GolfweekHomes.com, GeezerJock.com and Golfweek.com which features golf’s first online television network, GolfweekTV. Turnstile Publishing Co., is headquartered in Orlando, Fla., and is also affiliated with Skyhorse Publishing.
Contact:
Amy Bunn, Marketing Manager
407.563.7016
abunn@golfweek.com