Takes Power of Nike Golf Geometry a Step Further
BEAVERTON, Ore. (September 18, 2007) – The Nike Golf SasQuatch (SQ) SUMO family continues to expand with the birth of the new SQ SUMO Hybrids and SQ SUMO² Hybrids, both of which will be available in golf shops and specialty stores nationwide on November 1, 2007.
As in all other Nike Golf introductions in the SasQuatch franchise, the SQ SUMO Hybrid and SUMO² Hybrid both incorporate Nike Golf’s performance-driven geometry, a design philosophy that has brought moment of inertia to the forefront in golf club technology. The SUMO Hybrid features a Tour inspired hybrid shaping while the SUMO² Hybrid possesses a radical square club head design.
"We believe we have created a line of hybrids that address the performance needs of all skill levels." said Bob Lukasiewicz, Product Director of Golf Clubs for Nike Golf. "With the SUMO Hybrid, we developed a shape that fits the better player’s eye, allows for shot-shaping and provides forgiveness beyond expectations with such a clean design. In the SUMO², we have created our most forgiving hybrids by combining square geometry with advanced materials."
The SUMO Hybrid, while traditional in its appearance, provides the benefits of increased MOI with the versatility to work the golf ball. Targeted to avid golfers, the SUMO Hybrid has a compact head design with minimum offset. Using Nike Golf’s signature PowerBow Weighting, mass is strategically positioned to add a level of forgiveness without sacrificing the ability to shape shots. The SUMO Hybrid face is made of lightweight Cryo Steel that is thicker in the center and thinner around the perimeter to provide more consistent ball speed and increase forgiveness/distance across the club face.
Consumers looking to hit longer and straighter shots may prefer the SUMO² Hybrid. It is Nike Golf’s most forgiving hybrid ever, allowing the golfer to take full advantage of high MOI in a square geometry hybrid. The SUMO² Hybrid is distinguished from the SUMO Hybrid by virtue of its square head shape with generous offset and extreme perimeter weighting. Using Nike Golf’s PowerBow Weighting, mass is positioned low and towards the perimeter, producing a very forgiving and stable head through impact, which results in higher, straighter and softer-landing shots. The SUMO² Hybrid also features the lightweight, multi-thickness Cryo Steel face to maximize forgiveness/distance across the club face.
Availability: November 1, 2007 at golf shops and specialty stores nationwide.
SUMO HYBRIDS:
#1/15Ë? RH; #2/18Ë? RH/LH; #3/21Ë? RH/LH; #4/24Ë? RH/LH; X,S,R; SQhDiamana Graphite Shaft; MSRP: $179.99
#1/15Ë? RH; #2/18Ë? RH/LH; #3/21Ë? RH/LH; #4/24Ë? RH/LH; X,S,R; Dynalite Gold Shaft: MSRP: $159.99
SUMO² HYBRIDS
#2/17Ë? RH/LH; #3/20Ë? RH/LH; #4/23Ë? RH/LH; #5/26Ë? RH/LH; S,R,A,W; SQhDiamana HL Shaft; MSRP: $179.99
*Steel Shaft available in custom only with MSRP of: $179.99.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2007, Nike Golf’s PGA Tour Staff has 10 victories, 51 top-10 finishes, four Nationwide Tour victories and four international victories. In 2006, Nike Golf accumulated 16 PGA tour victories and 67 top-10 finishes, as well as one victory on the Nationwide Tour and 11 additional international wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
(503) 532-8852
Beth.Gast@nike.com