ProLink GPS System Installed at 32 Upscale Properties in the UK via Distributor Elumina Iberica
(CHANDLER, Ariz.) – ProLink Solutions – a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf course management systems and digital out-of-home on-course advertising – announced today that its international distributor, Elumina Iberica, has secured 100 percent of the advertising rights and has installed the ProLink system at all 32 properties of Crown Golf, Europe’s largest golf course owner and operator.
Based near London, Crown Golf oversees 32 facilities including daily-fee courses, membership-based clubs, and leisure complexes. Among the Crown Golf courses featuring ProLink are St. Mellion (Saltash, Cornwall), whose Nicklaus Course has hosted numerous professional events, Batchworth Park Golf Club (Rickmansworth, Hertfordshire), Pyrford Golf Club (Woking, Surrey), Hampton Court Palace Golf Club (Kingston, Surrey) and South Winchester Golf Club (Winchester, Hampshire).
"We are delighted to offer this excellent added-value benefit to our members and guests across all 32 clubs," says Peter Manby, Chief Executive of Crown Golf. "As well as improving the enjoyment and experience for visitors, it will help speed pace of play. Crown Golf is all about using cutting-edge technology to help shape the future of golf in Britain and we see this as an excellent tool in that quest."
"Crown Golf is the premier course management firm in Europe and we are thrilled to enter this partnership," says Angela Catlin, Managing Director for the Elumina Group. "Like top course operators across the globe, Crown Golf recognizes that the ProLink GPS system presents a first-class player amenity while delivering an unmatched return on investment through its many revenue-enhancing channels. ProLink GPS is now seen as a necessity for any facility seeking to maximize player enjoyment and course profitability."
Added Lawrence D. Bain, CEO of ProLink Solutions: "Elumina and ProLink continue to dominate the European golf market due our superior products and services, innovative advertising programs and dynamic sales force. Partnering with the Crown Group further enhances ProLink’s standing among the world’s most esteemed golf properties while helping our advertisers reach even more golfers at the upper end of the income scale."
ProLink recently entered into a definitive agreement to acquire 100 percent of the outstanding shares of Elumina Iberica SA, Elumina Iberica UK Ltd, GP Ads SL, and GP Ads Ltd (collectively "Elumina"), to more directly capitalize on international demand. The acquisition is anticipated to close no later than November 30, 2007, subject to customary closing conditions
The Crown Golf properties join a rapidly growing number of European courses and resorts engaged with Elumina and ProLink. The ProLink system is also featured at 2006 Ryder Cup host the K Club in Ireland and 1997 Ryder Cup host Valderrama in Spain, as well as high-profile courses in France and Portugal. The system was recently installed for the first time in Germany, at Golf Club Gut Neuenhof in Frondenberg.
Prestigious golf destinations the world over turn to ProLink GPS to enhance the golfing experience, streamline course management and drive multiple revenue streams. Golfers benefit from pace-of-play improvements, precise yardages and strategic advice. Course operators gain efficiencies in cart monitoring and tournament organization, while food-and-beverage ordering functions and exclusive digital out-of-home advertising programs generate incremental income.
About Elumina Iberica
Elumina is a one of the fastest-growing and most profitable businesses in the international golf GPS industry. As ProLink’s distributor in Europe, the Middle East and Asia the past 24 months, Elumina has secured cart-mounted ProLink GPS installations at more than 150 courses in these territories. Elumina is endorsed as the "Official GPS Company of The PGAs of Europe," and ProLink GPS is used at 2006 Ryder Cup host the K Club in Ireland, Valderrama Golf Club in Spain and other prestigious venues.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers’ overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Safe Harbor
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (PLKH). Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of ProLink’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The information set forth herein should be read in light of such risks. ProLink Solutions does not assume any obligation to update the information contained in this press release.
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
Buffalo Communications
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
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212.732.4300
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