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KB Steel Shafts Launch New Website

September 21, 2007

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BOULDER, Colo. — Golf’s steel shaft specialists, FEMCO Steel Technology (FST) proudly announces the launch of its all-new, brand-driven web site at www.kbshafts.com which showcases the all-new KB Series premium steel shafts. The new KB line includes three models — KB Tour, KB V-Launch and KB Hybrid steel shafts — engineered by industry-acclaimed steel shaft designer, Kim Braly.

"We’re very excited about the new web site," says Larry Bodle, director of marketing for FST Shafts. "FST remains exclusively dedicated to the design, development and distribution of high-quality steel golf shafts. Golfers have waited for years to see a real, tangible difference in steel shaft design, and the KB Series designed by Kim Braly is re-introducing golfers to the true performance benefits of playing steel."

The new KB steel shafts are unlike anything on the market today, explains Braly, whose steel shafts designs are currently being played by many of the world’s top golfers. The design of the KB line goes beyond the industry’s usual parameters of club design by incorporating research from a variety of tubular structures that endure different stresses or loads and by applying MOI analysis. As a result, KB steel shafts play an essential role in placing the clubhead in the correct position at impact and respond effectively to a players’ hands, especially just prior to impact.

In addition, KB steel shafts include FST’s high-quality precision manufacturing processes, such as: Exclusive "Oil-Quench’ tempering method which produces shafts that are arrow-straight from butt to tip; and matching shaft weight and frequency to the strictest tolerances to ensure peak playing performance and guaranteed repeatability.

For more information about premium KB steel shafts, visit www.kbshafts.com.

Headquartered in Boulder, Colo., FEMCO Steel Technology (FST) is a leading designer, manufacturer and distributor of high-quality steel golf shafts, including the premium KB Series of shafts which features Moment of Inertia technology. Since 1949, FEMCO has remained committed to creating and providing high-quality and cost-effective steel products and services worldwide. For more information, visit www.fstshafts.com

Contact:
John Meng

Meng & Associates Inc.

"Marketing That’s Custom Fit"

P. 512.930.7100 F. 512.864.0033

mengassociates.com

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