Elumina Signs Long-Term Commitment to Place System at Some of UK’s Premier Resorts
(CHANDLER, Ariz.) – ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf course management systems and digital out-of-home on-course advertising — today announces its international distributor, Elumina Iberica, has signed an exclusive five-year commitment to supply the ProLink GPS system to the De Vere Group, one of the United Kingdom’s most exclusive hotel and golf course operators.
To date, Elumina has installed the ProLink system at nine De Vere properties including the prestigious Oulton Hall and Dunston Hall courses. De Vere hotels and resorts represent the finest in luxury accommodations and golf, with locations in many of the UK’s most spectacular natural settings. De Vere’s golf facilities are noted for their superb conditioning, beautiful scenery, outstanding service, and challenging designs by architects including Jack Nicklaus and Dave Thomas.
In addition to Oulton Hall and Dunston Hall, De Vere courses installing ProLink are Belton Woods (Near Grantham), Carden Park (Near Chester), Mottram Hall (Prestbury), Slaley Hall (Hexham), Staverton Park (Daventry), Wokefield Park (Reading), and Wychwood Park (Crewe). De Vere chose ProLink over its competitors to enhance the golfing experience, streamline course management and drive multiple revenue streams via pro shop promotions, food-and-beverage ordering functions and exclusive digital out-of-home advertising programs.
"We’re thrilled to announce this new partnership with De Vere, a name synonymous with luxury and classic golf throughout the UK," says Angela Catlin, Managing Director of Elumina Iberica. "The adoption of ProLink GPS by such prestigious properties speaks volumes about its status as a must-have golfer amenity, management tool and revenue-producing component."
"De Vere’s lofty stature makes it a truly welcome addition to our list of trusted partners," says Lawrence Bain, CEO of ProLink Solutions. "High-end courses and resorts around the world recognize the substantial return on investment delivered by ProLink GPS – more than 200 percent on average — and are eager to install the solutions-based system. ProLink’s proliferation at Europe’s finest courses widens our audience of high-income golfers, driving even greater value to our advertisers."
The De Vere courses join an illustrious list of worldwide golf properties engaging with Elumina and ProLink. These include past Ryder Cup hosts the K Club (Ireland) and Valderrama (Spain), former Presidents Cup site Fancourt Hotel and Country Club Estate (South Africa) and Four Seasons Golf Club Provence Terre Blanche (France). The system was recently installed for the first time in Portugal (Quinta Da Ria Golf Course), Dubai (Al Badia Golf Resort) and Germany (Golf Club Gut Neuenhof). More than 500 courses globally feature advertising-ready ProLink GPS screens.
ProLink recently entered into a definitive agreement to acquire 100 percent of the outstanding shares of Elumina Iberica SA, Elumina Iberica UK Ltd, GP Ads SL, and GP Ads Ltd (collectively "Elumina"), to more directly capitalize on international demand. The acquisition is anticipated to close no later than November 30, 2007, subject to customary closing conditions.
About Elumina Iberica
Elumina is a one of the fastest-growing and most profitable businesses in the international golf GPS industry. As ProLink’s distributor in Europe, the Middle East and Asia the past 18 months, Elumina has secured cart-mounted ProLink GPS installations at more than 150 courses in these territories. Elumina is endorsed as the "Official GPS Company of The PGAs of Europe," and ProLink GPS is used at 2006 Ryder Cup host the K Club in Ireland, Valderrama Golf Club in Spain and other prestigious venues.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers’ overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Safe Harbor
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (PLKH). Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of ProLink’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The information set forth herein should be read in light of such risks. ProLink Solutions does not assume any obligation to update the information contained in this press release.
Contact:
Buffalo Communications
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703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
Buffalo Communications
253.312.4536
dmitchell@billycaspergolf.com
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