Tournament-friendly styles that also coordinate to Spring 2008 seasonal color palette
New York, NY—Greg Norman Collection introduces a supplementary in-stock assortment of womenswear for the Spring 2008 season. The group named Women’s Essentials consists of knit polos and outerwear that coordinate with the men’s tournament styles yet also tie back to the entire Women’s Collection seasonal color palette.
"Our Women’s Collection has grown significantly since launching as a result of its strong performance platform," says CEO/President Suzy Biszantz who led the Greg Norman Women’s Collection launch in 2003. "This is an opportune time to expand even further with a line of essential product also based in high-quality performance fabric. Women’s Essentials is an easy option for buyers with its season-long delivery and versatile merchandising strategy."
All sixty skus available under Women’s Essentials are styled and colored to complement the Men’s tournament offering but size and fit are constructed with a female in mind. The group maintains intricate and feminine details commonly associated with Greg Norman Women’s Collection. Each piece, whether cotton or performance microfiber, has performance benefits and suggested retail prices range from $44 to $89.
"Once again, the Greg Norman Women’s Collection has taken women’s golf apparel to the next level. Fashionable details and feminine fit, combined with unbeatable performance properties make this collection a must-have for spring," says Meredith Lemerand, Golf Shop Assistant Manager and Buyer, Four Seasons Resort and Club Dallas at Las Colinas. "As a buyer, I appreciate the opportunity to bring Essentials into my merchandise assortment as a fashion group, in-stock basics, as well as for tournaments, at any point throughout the season."
Greg Norman Women’s Collection launched in Spring 2003 with only 14 skus. Today the line has more than doubled and is carried throughout the country in 1220 Green Grass doors compared to 400 doors at inception.
Built upon a unique combination of performance, luxury and style, Greg Norman Collection, a subsidiary of MacGregor Golf Company, is a leading worldwide marketer of golf-inspired sportswear for men and women, influenced by one of the world’s leading golf professionals.
Contact:
Nikki DiGennaro, (646) 840-5185
Nikki.DiGennaro@gncollection.com
