NYCA has been hired by TMAX Gear to provide strategic and creative development for the national launch of a new Tour level TaylorMade golf glove. The Targa Tour glove features an exclusive micro-perforated palm, creating 360-degree ventilation for enhanced performance. The new glove will be played on Tour in ’08 by all the players that play the TaylorMade ball, including Sergio Garcia, Justin Rose, Retief Goosen, Sean O’Hair and Natalie Gulbis.
"We’re confident we have a great new product and we needed to find an agency that could translate our vision and launch it to the world," said Gregg Hemphill, Brand Manager of TMAX Gear. "NYCA’s unmatched knowledge of the golf industry and brilliant creative thinking made this choice a no-brainer."
TMAX Gear is the exclusive licensee for all TaylorMade, Maxfli and adidas Golf branded golf bags, gloves, headwear and accessories in theUnited States.
NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include San Diego Convention and Visitors Bureau, New Dental Choice, TaylorMade Adidas Golf Worldwide, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, EnDev (Stingaree, Side Bar, The Witherby, Ciro’s, Bar West), Duramed FUTURES Tour and others. The 38 remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on to www.nyca.comto learn more.
Contact:
Michael Mark :: 760.231.0333 :: mmark@nyca.com
