Luxury Market Leader Offers Distinct New Designs and Game-Enhancing Technologies
(Londonderry, New Hampshire) — Renowned Danish shoemaker ECCO introduces its Spring/Summer 2008 men’s golf collection featuring unequaled comfort, style and performance in several new designs, including the revolutionary C-Force series — the game’s first shoe to incorporate a Carbon Force Plate (CFP) through the brand’s unique direct-injection technology.
Distinguished by advanced technologies alongside an unmatched combination of out-of-the-box comfort, high-grade leathers and attention to detail, each shoe in the 2008 collection passes through more than 225 sets of highly-skilled hands during a production process exclusively executed at ECCO-owned factories. This labor-intensive manufacturing guarantees the brand’s golf shoes help players excel under the most demanding conditions.
"The 2008 men’s golf collection marks the continued evolution of ECCO as a company that consistently strives for new ways to help discerning golfers perform their best," says Per Aagren, Head of Global Sales, ECCO Golf. "Feedback from legendary Tour pros like Fred Couples and Colin Montgomerie and our technical superiority has led to a variety of exciting new designs. These are embodied in the new C-Force series which replaces the traditional shank piece to enhance balance and support while helping players drive forcefully through each shot."
All ECCO designs blend a network of built-in technologies to create the ideal platform for the perfect swing. Principal among these is a direct-injected, PU-constructed midsole/outsole. Made from a process unique to ECCO in the golf industry, this:
· Creates a one-piece shoe construction
· Ensures unrivaled durability, flexibility, lightness and weather resistance
· Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Additional performance features of the Spring/Summer 2008 men’s golf collection include:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create an ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
In addition to Couples and Montgomerie, the ECCO men’s golf collection is endorsed by international Tour stars Aaron Baddeley, Thomas Bjorn, Steven Jeppesen, John Bickerton, Thongchai Jaidee and others.
New introductions for 2008 include:
World Class City GTX (MSRP $400)
Colors: white/black, white/rustic brown
Description: The latest update of the distinctive World Class collection, this striking design features ultra-high-grade leathers embossed with a snake-skin pattern. Created specifically for golf’s most discerning consumers, these styles include an attention to detail unrivaled by other major shoemakers and all the advanced ECCO performance, comfort and stability features that Tour pros desire. A Gore-Tex membrane guarantees complete and breathable waterproof comfort.
C-Force Hydromax (MSRP $220)
Colors: white/royal, white/orange, white/silver, white/black, black/black
Description: Built specifically for the athletically-aggressive modern game, C-Force employs an Integrated Heel Support System with an internal swing stabilizer and 3-D direct-injected PU wrap. ECCO’s unique Hydromax leather provides unequaled non-Gore-Tex weather resistance.
Classic City Hydromax (MSRP $180)
Colors: coffee, black
Description: A subtle upper pattern is highlighted by stitch detailing in two classic color options. Ideal for the traditional player, this style incorporates ECCO’s unique Hydromax leather for unequaled non-Gore-Tex weather resistance.
Classic Elite (MSRP $160)
Colors: white/sand, white/black
Description: This classic-yet-eye-catching design includes an upper featuring crisscrossed bands of patterned ECCO "Lizard" leather atop a smooth ECCO "Pinnacle" leather base.
Flexor City GTX (MSRP $200)
Colors: black, coffee
Description: Modeled after ECCO’s best-selling men’s shoe, this new style showcases an outstanding asymmetric fit based on a snug instep and spacious toe-box. A Gore-Tex membrane guarantees complete and breathable waterproof comfort.
Flexor Two-Stripe (MSRP $160)
Colors: white/black, white/sand, cognac/bison
Description: Two high-grade ECCO "Croco" leather bands run horizontally to create a sleek profile in the classic-yet modern style.
Casual Cool GTX (MSRP $200)
Colors: white/black/orange, black/titanium/black, white/titanium/black
Description: Inspired by street fashion and boasting golf’s most notably modern styling, the Casual Cool GTX is ideal for players who want to turn heads with their shoes as well as their games. It features striking color combinations and all the benefits of advanced ECCO technology, including an innovative, hardwearing TPU outsole. A Gore-Tex membrane guarantees complete and breathable waterproof comfort.
Casual Cool Hydromax (MSRP $180)
Colors: brick/white, royal/white, black/ice white, white/black
Description: New colors and an updated pattern infuse excitement into this popular style with a sporty-meets-trendy look. ECCO’s unique Hydromax leather provides unequaled non-Gore-Tex weather resistance.
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2006, the Danish company sold more than 14.8 million pairs, achieving net revenues of 4.5
billion DKK (approximately 645 million euros).
Founded in 1963 by Karl Toosbuy, ECCO has nearly 13,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 551 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@billycaspergolf.com
