Free Hat with Purchase of One Dozen Golf Balls
ATLANTA, October 9, 2007 – Srixon is making the holidays merrier and warmer for golfers with its new Holiday Golf Ball promotion. With a purchase of one dozen Srixon golf balls at participating retailers, golfers will receive either an all-weather or fleece logo golf hat.
"Providing our customers with a cool, unique gift to go along with the purchase of a dozen balls during the holiday season is something that Srixon has been known for, for years," said Mike Pai, vice president, marketing and advertising. "This year’s promotion carries on that tradition. What better gift for a golfer than a dozen golf balls along with a unique hat that can’t be purchased anywhere else. We ran a similar promotion last year and the retailers were so pleased with it that they asked us to bring it back again this year."
The Srixon Golf Ball promotion will run from October 15 to December 31, 2007 at participating pro shops and golf specialty retailers. Each retailer has a choice to bring either the fleece or the all weather cap in stock. Consumers who purchase one dozen of the following Srixon golf balls — Z-URC, Z-URS, Trispeed, Soft Feel, Soft Feel for Ladies or AD333 — will receive the hat that the participating retailer elects to carry. The hat sports the Srixon logo on the front and the popular grinning golf ball from the Srixon TV commercials on the back.
The promotion will be supported with in-store displays and at www.srixon.com.
About SRI Sports
SRIXON Sports USA Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com.
SRIXON is a registered trademark of SRI Sports Limited.
SRI Sports is a company of Sumitomo Rubber Industries Group.
Contact:
Jackie Beck, 860 304-3643, jackiebeck@srixon.com
Mike Pai, Srixon Sports USA Inc., 678 518-5121, mike@srixon.com
