Innovative TaylorMade Cart and Stand Bags Offer Consumers Unprecedented Design and Functionality; adidas Golf Makes Entrance into the Market with New Line of Athletic Performance Bags
CARLSBAD, Calif. (October 11, 2007) – TaylorMade-adidas Golf Company today unveiled its 2008 golf bag offerings, including new TaylorMade cart and stand bags as well as a never-seen-before collection from adidas Golf. Both new bag lines will be available at retail locations on October 15.
TaylorMade Golf, makers of the number one driver on the PGA Tour, introduced four exciting new bags, including the Burner stand bag, the latest edition to the company’s "Burner family franchise." The "Monza" and "Tourino" round out the collection of stand bags, while the company will also introduce one cart bag: "The GTR Cart Bag."
In an effort to create the best performing bags on the market, TaylorMade sought extensive feedback from its Home Pro Staff to improve aesthetics and overall functionality of the bags.
One of the biggest improvements to this year’s line is an integrated stand and kickplate system, specifically designed to improve functionality and durability.
Simultaneous to the release of the TaylorMade bags, adidas Golf, an industry leader in apparel and footwear, brings its unparalleled innovation and performance into four stylish and athletic bags: "Rival," "Velocity ST," "Phase ST," and "Ascend."
The adidas Golf family of bags has utilized many of the fabrics seen in the footwear line to give the bags a distinct adidas Golf look and feel, plus incorporate all the necessary features and functionality expected in traditional golf bags.
All bags will be offered in single or double straps.
Complete list of golf bags include:
TaylorMade® Monza® Stand Bag (MSRP $169.99)
Satin finished polyester
Dual color seven-way fused nylon top with full-length dividers
Velour lined valuables pocket
Integrated stand system
Satin finished metal TaylorMade icon zipper pulls
Insulated water bottle pocket
EVA molded backside paneling
Six pockets
Offered in five stylish colorways: White/Fire Red; Jet Black/White; Green White; Midnight/White; Fire Red/White
TaylorMade Burner® Stand Bag (MSRP $149.99)
Satin finished polyester with 420 propex accents
Five pockets with integrated valuables pocket
Tri-color seven-way fused nylon top with full-length dividers
Integrated stand system
Gunmetal finished TaylorMade zipper pulls
Water bottle holder
Black bag with Burner logo "emblazoned" on the side of the bag
TaylorMade Tourino Stand Bag (MSRP $129.99)
Satin finished polyester
Seven-way micro mesh color top with full length dividers
Three pockets with integrated velour valuables pocket
Integrated stand system
Water bottle holder
TPR rubber logoed zipper pulls
EVA molded backside paneling
Six pockets
Offered in five stylish colorways: Green/White; Blue/White; Jet Black/Titanium; Fire Red/White; Sky Blue White (Ladies)
TaylorMade GTR Cart Bag (MSRP $199.99)
14-way fused nylon divider system
TPR rubber molded side venting
Nine zippered pockets for maximum storage
Velour-lined valuables pocket
TM gunmetal icon zipper pulls
TM gunmetal carabiner clip
Offered in three colorways: Jet Black/Jet Black; Fire Red/Jet Black; White/Jet Black
adidas Golf Rival Cart Bag (MSRP $169.99)
Micro-perforated PU side panel accents
Two velour-lined valuables pockets
Brushed metal adidas brandmark zipper pulls
14-way fused nylon top
All nine pockets accessible when on cart
Offered in three colors: Black/White; Navy/White; Red/White
adidas Golf Velocity ST Stand Bag (MSRP $169.99)
Athletic poly mesh with fused nylon
14-way fused nylon top
Five pockets with outside mesh storage pocket
Insulated water bottle holder
Integrated kickstand system
Brushed metal adidas brandmark zipper pulls
Offered in five colors: Black/White; White/Navy; Red/White; Sky Blue/White; Green/Black
adidas Golf Phase ST Stand Bag (MSRP $129.99)
Athletic poly mesh with fused nylon
Water bottle holder
Five full-sized pockets
Velour lined valuables pocket
Four-way fused nylon top
Offered in four colors: Black; Green/White; Red/White; Navy/White
adidas Golf Ascend Stand Bag (MSRP $129.99)
Five full-sized pockets
Insulated water bottle holder
Velour-lined valuables pocket
Six-way air mesh top
Integrated kickstand
Offered in five colors: Black/White; Green/White; Navy/White; Purple/Silver; Red/White
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB orwww.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 26,000 employees and sales of over â?åÂ10 billion.
Contact:
Scott Leightman
Tel: 760.476.5748
eMail: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
