Continued Commitment Demonstrates Understanding of Owners’ Needs
CHARLESTON, S.C. (Oct. 16, 2007) – The Toro Company has extended its sponsorship support of the National Golf Course Owners Association and will continue as the association’s Preferred Supplier of Irrigation and Turf Equipment through at least 2012.
Toro, a leading worldwide provider of products and services that support golf course maintenance and operations, has been a Preferred Supplier of the NGCOA for the past five years and a longtime member and supporter of the association that represents golf course owners and operators in the U.S. and throughout the world.
Calling Toro "one of our industry’s most respected brands," Mike Hughes, CEO of the NGCOA, said the sponsorship extension "demonstrates Toro’s commitment to golf course owners and a deep understanding of their needs."
John McPhee, director of golf marketing and services at Toro, said, "Toro is proud to extend our relationship with the NGCOA. We will continue to create value for our customers and their members. Through this partnership, we will address key issues for the golf course owners and find solutions to help make their businesses more successful."
The two organizations will develop an integrated marketing program, including print and online media, events and promotions, to communicate management practices that promote more stable and profitable business for members, according to Hughes.
NGCOA members will continue to benefit from Toro’s commitment to environmental stewardship, as well as through incentives tied to qualifying purchases of the company’s products and services. "These are benefits Toro is uniquely qualified to bring to the association and our members," Hughes said.
About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of outdoor beautification products, support services and integrated solutions. With sales of $1.8 billion in 2006, Toro is committed to providing environmentally responsible products of customer-valued quality and innovation. Since 1914, the company has built a tradition of excellence around a number of strong brands that serve a customer base that includes golf course superintendents, groundskeepers, sports field managers, landscape and irrigation contractors, fruit and vegetable growers, and homeowners. The Toro Company is headquartered at 8111 Lyndale Avenue in Bloomington, Minn. Visit the company Web site at www.thetorocompany.com.
Toro Media Contact:
Sandra Donnelly
Toro Commercial Division
952-887-8566
Sandra.donnelly@toro.com
About the NGCOA
The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses.
Contact:
Bill Bryant
Bryant Marketing Communications
2910 Gleneagles Pointe
Alpharetta, Georgia 30005
678-366-3232
bbryant@bryantmarcomm.com
www.bryantmarcomm.com
