Chicago agency to lead communications initiatives in branding and product innovation
CHICAGO, Oct. 17, 2007 – Wilson Sporting Goods, a company at the heart of sports history for almost a century, today announced the retention of KemperLesnik Communications as public relations agency of record for Wilson Golf, one of the company’s core sports divisions.
KemperLesnik will lead communications efforts to reinforce Wilson Golf’s position in its home market, support the company’s brand in golf and communicate its strength in product innovation and performance enhancement.
"Over its long history, Wilson has helped to shape many sports, including golf, through breakthrough product innovations," said Tim Clarke, general manager of Wilson Golf. "We look forward to working with KemperLesnik to communicate these innovations and propel the Wilson Golf brand into the future."
"The Wilson/KemperLesnik partnership is the perfect marriage of two great Chicago companies that are both deeply entrenched in golf," said Steven H. Lesnik, chairman of KemperLesnik. "We are thrilled to have the opportunity to support such a wonderful American icon and strong local brand, and we look forward to a long and successful relationship."
KemperLesnik has been in the public relations business for more than 27 years. It specializes in communications in sports and other industries. KemperLesnik is affiliated with KemperSports, a national leader in golf course management and development, which owns and/or operates premier golf properties throughout the United States and Caribbean.
About Wilson Golf
For more than 90 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. The Wilson Staff, ProStaff, Ultra and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to enhance performance on the golf course and overall enjoyment of the game for all golfers.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods, one of the world’s leading manufacturers of sporting equipment by Amer Sports. Visit http://www.wilsongolf.com or call 773.714.6400 for more information.
About KemperLesnik Communications
Chicago-based KemperLesnik Communications is a sports marketing, events and public relations agency which has produced and managed major national and international events and communications programs for more than 27 years, including the EA SPORTS Maui Invitational college basketball tournament and numerous PGA TOUR affiliate events. For more information, visit http://www.kemperlesnik.com.
Its affiliated company, KemperSports, operates golf facilities as well as athletic clubs and lodging venues, including nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort, Dorado Beach Resort & Club, The Glen Club, Gillette Ridge, Harding Park, Chambers Bay and Desert Willow Golf Resort. For more information, visit http://www.kempersports.com.
Contact:
Kristin Schaner,
847.480.4850, kristin.schaner@kemperlesnik.com
