Company to use Custom Solution across Portfolio to Improve Sales and Marketing Success
Manhattan Beach, CA – October 23, 2007 – VCT Corporation (VCT), the leading provider of relationship marketing and sales solutions to the private club and golf industries announced today that Empire Golf Management has chosen ClubReachâ?¢ to manage its revenue opportunities, prospect communications and member relationships at the Company’s facilities in New York and New Jersey.
Stretching from Atlantic City, NJ to Westchester County, NY and the southern edge of the Hudson River Valley, Empire Golf Management offers world class golf, a unique selection of private club facilities, and an extensive reciprocal play program for North East golfers.
"VCT had the experience we were looking for, and took the time to work through all of our business practices to deliver a solution that not only addresses our immediate sales and marketing needs, but is also flexible and dynamic enough to support our future growth," according to Allan Irwin, Empire’s Chief Operations Officer.
VCT’s web-based solutions (www.vctcorp.com) allow clubs, management companies and amenity community developers to more effectively attract and retain members, customers and owners, as well as communicate more efficiently and effectively with existing audiences.
Irwin continued, "We were looking for a solution that enabled us to have consistency across our facilities, and the ability to coach and mentor sales and marketing staff. The ClubReach system allows us to do that, and the roll-up dashboards, executive reports and ‘big picture’ information is also very helpful to our management team."
"It’s very satisfying to show clients the benefits that ClubReach brings to a widely dispersed organization like Empire," said Dan Sharry, VCT’s Vice President of Sales. "ClubReach provides management companies and other multi-facility operators the tools they need to drive overall revenue growth. Starting with a comprehensive overview of the sales and marketing process allows our team to build a true custom solution that really makes us feel like a partner as we work with our clients each step along the way."
Regardless of whether a client’s goals include new member revenue, member retention, outings and tournaments or high-volume food and beverage events, VCT’s unique solutions can be fully customized to automate and reinforce any sales methodology and support any marketing campaign.
Customers also report accelerated adoption by front-line staff because the system is built with industry-specific terminology and layouts.
To find out more about VCT’s Reachâ?¢ Solutions, visit www.vctcorp.com
About Empire Golf Management
Empire Golf Management has spent the last 12 years building and managing some of the country’s most acclaimed golf courses. Individually, the golf courses have captured some of the nation’s highest rankings, but together, they stand as one of golf’s greatest collections. Club Max USA, Empire’s reciprocal play program provides a Private Club Membership opportunity unlike any other. At Empire Golf Management, the sole focus is to create well-designed, interesting, and distinctive golf course properties. For more information, please visit: http://www.empiregolfusa.com
About VCT
Since 1999, VCT has been the leading provider of Relationship Marketing and Sales Solutions to the golf and private club industries, helping hundreds of clubs nationwide rapidly implement solutions to drive increased member loyalty while achieving sales and marketing effectiveness. Whether you are a golf management company, developer, or private club, VCT’s line of Reachâ?¢ Solutions and ePublishing Services will empower you to drive continued member and customer loyalty, as well as increased revenues, profitability, and growth. For more information, please visit VCT at http://www.vctcorp.com
Contact:
Dan Sharry
VP, Sales & Marketing
VCT Corporation
877.258.2676 ext 214
dsharry@vctcorp.com
