BOULDER, Colo. — Fully optimizing steel shaft performance at impact, the all-new KB Steel iron shafts demonstrated their new Moment of Inertia Technology by winning the Portugal Masters on the European Tour. The victory was an unprecedented display of performance by KB — the golf industry’s most revolutionary and latest entry in the steel shaft market.
The champion of the inaugural Portugal Masters shot an inspiring 25-under par, playing TaylorMade irons custom fit with KB Tour steel shafts. Manufactured by golf’s steel shaft specialists, FEMCO Steel Technology (FST), the premium KB Tour was engineered by industry-acclaimed steel shaft designer Kim Braly and achieves peak performance for stability at impact and energy transfer.
"We’re thrilled with a pro tour victory so soon after unveiling the new KB line of steel shafts," says Braly, whose steel designs are currently being played by many of the Top 10 players in the world. "Shaft performance is critical in placing the clubhead in the correct position at impact, but most steel shafts on the market today fail to reach the level of performance and feel necessary to respond effectively in the players’ hands, especially just prior to impact. The KB steel shafts apply an all-new approach with MOI analysis."
Engineered for better players, the KB Tour shaft features a one-of-a-kind design that utilizes ‘moment of inertia analysis’ to increase stability from ‘grip to clubhead’ and to enhance the results of well-executed swings, explains Braly. By reducing the mass and radius of each step in equal proportions along the shaft’s center line, the KB Tour shaft delivers optimum stability resulting in efficient energy transfer from the player’s hands to the clubhead.
"The result is the most stable and most-efficient transfer of energy from the player’s hands to the clubhead of any steel shaft in golf today," says Braly. "We’re reducing shaft ‘interference’ during a well-executed swing which means greater performance with every shot."
The KB Tour steel shafts incorporate FST’s high-quality precision manufacturing processes, such as: Exclusive ‘Oil-Quench’ tempering method which produces shafts that are arrow-straight from butt to tip; Tapered tip construction to provide a solid metal-to-metal bond in the hosel and tour-proven feel at impact; higher-than-traditional center of gravity construction to allow for more mass in the clubhead; and matching shaft weight and frequency to the strictest tolerances to ensure peak playing performance and guaranteed repeatability.
FST is committed to continual improvement and development of high-quality and high-performance golf shafts. FST’s innovative steel shafts are growing in popularity with golfers and clubmakers all over the globe. For more information about FST and FST products, visit www.fstshafts.com.
Headquartered in Boulder, Colo., FEMCO Steel Technology (FST) is a leading designer, manufacturer and distributor of high-quality steel golf shafts, including the premium KB Series of shafts which features Moment of Inertia technology. Since 1949, FEMCO has remained committed to creating and providing high-quality and cost-effective steel products and services worldwide. For more information, visit www.fstshafts.com
Contact:
John Meng
Meng & Associates Inc.
"Marketing That’s Custom Fit"
P. 512.930.7100 F. 512.864.0033
mengassociates.com
