Two-Tier Solution Makes eNewsletters Easier to Publish Across Multiple Clubs, Communities, Chapters and Sections
Manhattan Beach, CA, November 1, 2007 — VCT Corporation (www.vctcorp.com), the leading provider of Relationship Marketing solutions to the golf, private club and amenities community industries announced today that it has reached a Company milestone with the signing of its 5TH club management firm to the enhanced version of its ePublishing solution, LoyaltyBuilderâ?¢ Two-Tier, designed for multi-tier organizations.
VCT’s managed ePublishing service allows golf management companies and amenities community developers, for the first time ever, to deliver sophisticated electronic communication campaigns and eNewsletter programs with ease. VCT officially launched the two-tier LoyaltyBuilderâ?¢ version in June of this year to enable organizations of all sizes to streamline the process of reviewing and customizing content, updating subscriber lists, and approving final drafts – across an entire portfolio, all from a centralized online point of entry.
"Most businesses today are faced with being short on time as well as qualified personnelâ?¦this is especially true in the club industry. One of the values of partnering with VCT is their ability to provide rapid delivery for widely distributed organizations, as well as talented personnel to execute on behalf of their club clients through the VCT ‘managed services’ system," said Bruce Lucker, President & CEO or Signature Golf, a leading international golf marketing company.
VCT works closely with clients to help them define how content will flow from the corporate level to their individual clubs, amenities communities or departments (the ‘local’ level). Monthly ePublications can be configured to direct specific articles, or other content such as surveys or promotions, to an entire portfolio of clubs, or just specific segments of a targeted audience (i.e. regional areas; private vs. public facilities; members vs. prospects; or even on an age-specific basis).
Integrated marketing with partners, sponsors, or tied to regional events is also managed both efficiently and effectively. That means that highly personalized targeted marketing, with all of its revenue benefits, can now be a part of on-going business planning. The end result is an eNewsletter that communicates both club and corporate brands, allows additional emphasis on reciprocal programs or other marketing partnerships, and at the same time provides clubs, amenities communities or chapters with a platform to strengthen their relationships at the local level.
Management companies and amenities community developers can enter their ‘Tier One’ content just once, and have it flow automatically into every one of their individual club or community eNewsletters. In addition, the eNewsletter content can be further segmented once it populates those individual templates. This allows for both consistent messaging and significant time savings.
"Using LoyaltyBuilderâ?¢ opens up enormous possibilities for significant revenue growth," added Stephen Ready, VCT’s President & CEO. "By using online analytics to better understand members, prospects and customers, and then taking action based on those responses to published content, VCT clients are able to dramatically improve their return on e-communication program investments."
For more information on LoyaltyBuilderâ?¢ Two-Tier, visit http://www.vctcorp.com/index.php?csL_section=cnm
About VCT
VCT is the leading provider of Relationship Marketing solutions to the golf, private club and amenities community industries, helping clients throughout the country, and internationally, rapidly implement solutions to drive increased member and customer loyalty. Whether you are a golf management company, amenities community developer, or private club, VCT’s ePublishing Services and Reachâ?¢ Solutions are designed to help you succeed. With products and managed services that address critical areas of membership, corporate communications, sales and marketing, VCT helps clients increase revenues, profitability, and growth. For more information, visit VCT on the web at www.vctcorp.com.
Contact:
Dan Sharry
VP, Sales & Marketing
VCT Corporation
877.258.2676 ext 214
dsharry@vctcorp.com
