Luxury Market Leader Offers Feminine Designs and New Game-Enhancing Technologies
(Londonderry, New Hampshire) — Renowned Danish shoemaker ECCO introduces its Spring/Summer 2008 women’s golf collection featuring unequaled comfort, style and performance in several new designs, including the distinctive ACE series with a unique system of interlocking Truss Support Elements that creates the most advanced swing platform in the women’s game.
Distinguished by advanced technologies alongside an unmatched combination of out-of-the-box comfort, high-grade leathers and attention to detail, each shoe in the 2008 collection passes through more than 225 sets of highly-skilled hands during a production process exclusively executed at ECCO-owned factories. This labor-intensive manufacturing guarantees the brand’s golf shoes help players excel under the most demanding conditions.
"The 2008 women’s golf collection includes a broad range of exciting styles that blend a sophisticated, feminine look with the kind of performance features that help players of all abilities achieve on-course success," says Per Aagren, Head of Global Sales, ECCO Golf. "Our technical sophistication is embodied in the ACE series, which provides an optimal mix of maximum stability and walking comfort."
All ECCO designs blend a network of built-in technologies to create the ideal platform for the perfect swing. Principal among these is a direct-injected, PU-constructed midsole/outsole. Made from a process unique to ECCO in the golf industry, this:
· Creates a one-piece shoe construction
· Ensures unrivaled durability, flexibility, lightness and weather resistance
· Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Additional performance features of the Spring/Summer 2008 women’s golf collection include:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create an ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
ECCO is preferred by international Tour stars Juli Inkster, Carin Koch, Sophie Gustafson, Pat Hurst, Laura Davies, Meena Lee, Candie Kung, Linda Wessberg, Wendy Ward and others.
New introductions for 2008 include:
ACE GTX ($190)
Colors: white/black/lava, white/silver/black
Description: A distinctive system of interlocking Truss Support Elements (TSE) and additional stabilization features create the most advanced swing platform in the women’s game. This aggressive, sport-infused style enhances performance via an optimized mix of maximum stability and walking comfort. A Gore-Tex membrane guarantees complete and breathable waterproof comfort.
ACE Hydromax ($170)
Colors: white/meadow/silver, white/sand/gold, white/black/silver
Description: ECCO’s Truss Support Elements (TSE) wrap completely around the heel area and are created from a proprietary direct-injection process that fuses both PolyUrethane (PU) and Thermoplastic PolyUrethane (TPU) to the shoe upper. The brand’s unique Hydromax leather provides unequaled non-Gore-Tex weather resistance.
ACE ($150)
Colors: white/blue bell, white/lava, white/black, white/silver
Description: Ultra-lightweight and built to meet the athletic demands of the modern game, the integrated stabilization system features permanent memory that does not deteriorate under even the most strenuous conditions. Molded arch supports reduce foot strain and fatigue while an aggressive, green-friendly outsole design provides superior traction.
Casual Pitch Velcro Hydromax ($160)
Colors: coffee/ice white, white/black
Description: The first ECCO women’s golf shoe to incorporate Velcro, this model’s two-strap closure system showcases sharp stitch detailing. ECCO Hydromax leather provides unequaled non-Gore-Tex weather resistance.
Casual Pitch Ribbon ($140)
Colors: silver/white/black, sand/white/bison, black/white/melon, coffee/white/light rose, titanium/white/raspberry
Description: ECCO "Lizard" and "Pinnacle II" leathers combine with colorful textile bands which are integrated into the lacing system to provide a customized fit. A double-layer insole provides extra cushion.
Grip (Spikeless) ($130)
Colors: white/Hawaiian ocean, white/ice white, white/raspberry
Description: The Grip combines outstanding traction with the advantages of lightweight comfort. High-grade leather uppers and shock-absorbing PU provide ideal out-of-the-box performance, while molded TPU traction bars with outstanding durability ensure ideal grip throughout the swing.
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2006, the Danish company sold more than 14.8 million pairs, achieving net revenues of 4.5 billion DKK (approximately 645 million euros).
Founded in 1963 by Karl Toosbuy, ECCO has nearly 13,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 551 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226
Contact:
Emilia Stefanczyk
Buffalo Communications
703.891.3391
emilia@billycaspergolf.com
