(Londonderry, New Hampshire) — Renowned Danish shoemaker ECCO announces the extension of its endorsement agreement with international Tour star Carin Koch.
Under terms of the agreement, Koch will continue to exclusively wear ECCO golf shoes during all on-course activities and display the brand’s logo on the collar of her golf shirt. The 36-year-old Swede will also appear at company functions and be a focus of the 2008 ECCO golf global advertising and marketing campaign.
One of the game’s most recognized faces, Koch is widely admired for her powerful combination of skill, beauty, grace and personality. The mother of two was recently named one of the world’s "Sexiest Women Golfers" by GOLF.com.
A four-time member of the European Solheim Cup team, Koch’s stellar 15-year professional career has included two wins each on the Ladies European and LPGA Tours, most recently the 2005 Corona Morelia Open. Koch’s 2007 season was highlighted by top-10s at the HSBC Women’s World Match Play Championship and Michelob Ultra Open.
"Carin has been a tremendous spokesperson for the brand since joining our roster of staff players and we’re happy to continue the relationship," says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. "Her charisma, talent and keen fashion sense are a perfect fit with the ECCO brand and, as such, she’ll be a ‘face’ of the new ACE series marketing campaign in 2008."
In addition to Koch, ECCO is preferred by international Tour stars Juli Inkster, Linda Wessberg, Sophie Gustafson, Laura Davies, Meena Lee, Candie Kung, Pat Hurst, Wendy Ward and others.
ECCO’s Spring/Summer 2008 women’s golf collection features unequaled comfort, style and performance in several new designs, including the distinctive ACE series which offers a unique system of interlocking Truss Support Elements that creates the game’s most advanced swing platform.
Distinguished by advanced technologies alongside an unmatched combination of out-of-the-box comfort, high-grade leathers and attention to detail, each shoe in the 2008 collection passes through more than 225 sets of highly-skilled hands during a production process exclusively executed at ECCO-owned factories. This labor-intensive manufacturing guarantees the brand’s golf shoes help players excel under the most demanding conditions.
All ECCO designs blend a network of built-in technologies to create the ideal platform for the perfect swing. Principal among these is a direct-injected, PU-constructed midsole/outsole. Made from a process unique to ECCO in the golf industry, this:
· Creates a one-piece shoe construction
· Ensures unrivaled durability, flexibility, lightness and weather resistance
· Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Additional performance features of the Spring/Summer 2008 women’s golf collection include:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create an ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2006, the Danish company sold more than 14.8 million pairs, achieving net revenues of 4.5 billion DKK (approximately 645 million euros).
Founded in 1963 by Karl Toosbuy, ECCO has nearly 13,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 551 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226
Contact:
Emilia Stefanczyk
Buffalo Communications
703.891.3391
emilia@billycaspergolf.com
