SANTA ANA, CA – November 29, 2007 – GolfGym mobilizes its marketing efforts with colorful new graphics on its company van. GolfGym, the industry leader in golf fitness will use the van to give "Golf Fitness Made Simple" golf clinics at golf courses and retail locations throughout Southern California. The van features an orange background with dynamic images of GolfGym president Ken Pierce and his wife Vicki demonstrating exercises using the company’s golf fitness products.
"We’ve been doing more clinics and consumer shows in Southern California and decided that this would be a great way to boost our brand awareness and recognition at these events," said Pierce. "We took it to the PGA Fall Expo in Las Vegas this fall and everyone noticed it. It has turned out to be an extremely effective mobile billboard."
The "Golf Fitness Made Simple" clinics focus on game improvement by becoming more "GOLF FIT" utilizing GolfGym products and positive motivation. According to Pierce, there are some common golf "weaknesses" that you can address immediately with just a few simple exercises. During the clinic, he discusses golf fitness issues and demonstrates a variety of easy golf specific exercises using the GolfGym® PowerGrip Squeasyâ?¢, Balance Ball, PowerSwing Trainer and Weighted Clubs 28 & 38.
"Once you invest a little time and effort into making your body and mind more golf fit, your play and your approach to the game will definitely improve", says Pierce.
Each GolfGym product comes with an instructional DVD with a variety of exercises designed to develop proper swing habits and muscle memory, improve club control and shot accuracy, build strength to add distance, and develop better balance and posture. Since the introduction of the PowerSwing Trainer, GolfGym has been the leader in golf fitness. In the past 20 years, the PowerSwing Trainer has been endorsed by Bob Toski who called it "the best training and conditioning product ever introduced" and by golf legend, Gary Player, who called it the best "golf specific" exercise/swing development program he has ever used.
About GolfGym
GolfGym LLC, a Santa Ana, CA based company, is the industry leader in golf fitness. The company’s flagship product, the GolfGym PowerSwing Trainer, was introduced in 1987 and has been used by golfers, trainers, coaches and therapists to improve their golf games and golf fitness levels. Katherine Roberts, Dr. David Wright, Gary Player, Body Balance for Performance and ESPN Golf Schools are among the many that have successfully used the PowerSwing Trainer as part of their teaching curriculum. In addition to the PowerSwing Trainer, GolfGym’s product line includes the GolfGym Club 38 and Club 28 weighted trainers, the GolfGym Balance Balls, the PowerGrip Squeasyâ?¢, and the GolfGym Game Improvement Series of DVDs featuring fitness expert, Katherine Roberts. For more information about the company and its products, call toll-free 877-4-GOLFGYM (446-5349) or visit www.golfgym.com.
Contact:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net 760-633-1602