Scratch Tour Department Now Incorporates Revolutionary Website Technology To Make It Easier Than Ever For Site Visitors To Design Their Own Scratch Custom Wedge
Eugene, OR, December 4, 2007 – Scratch Golf (www.scratchgolf.com) today officially launched its new "Custom Design Studio", which can be found in the Tour Department section of the Scratch Golf website. Scratch Golf’s web design firm, Blue Ice Studios (http://blueicestudios.com), has created a fast, simple and yet spectacular way for Scratch Golf’s retailers and any Scratch Golf website visitors to create their own Tour Department custom wedge. Following simple step-by-step instructions, a custom grind wedge can be designed in real time by virtually anyone with a computer. As the virtual designer follows the steps he or she will be prompted to first select a head shape. Then a prompt will instruct the user to choose one of eighteen grinds that would match one of three easily identifiable swing types. After clicking the "Next Step" button, the golfer will then choose one of seven finish options, 19 loft options and an infinite variety of stampings, limited only by the user’s imagination. This can all be completed in less than five minutes, although many that participated in the testing process would spend much more time designing alternate wedges to compare before finalizing their design. The reason they cited for spending more than the five minutes needed to complete their wedge design was that they were having too much fun to stop! Once the design has been finalized and the order placed, Scratch Golf’s Tour Department will be able to view exactly what the customer has requested including paint fill colors and exact stamping locations. No other golf equipment manufacturer has ever used such state-of-the-art web technology to service its customers.
"We at Scratch Golf are extremely proud to present this truly revolutionary technology and unique service to our customers and potential customers," Scratch Golf COO Chad Techner began. "It is really difficult to communicate how amazing this technology is. What we can say is that we are very excited at how fun it is to design your own wedge. It is also extremely useful in terms of giving the customer exactly what he or she wants when they place the order. Not only can you put the loft of the wedge in the area you want, the ‘toe’ section for example, but you can also position the loft stamping in and out, up and down. You can also rotate the loft stamp to be at the exact angle you want. We can now bring to our customers a true Tour Department experience. What we do out on the PGA and Nationwide Tours we can truly do for everyone. It’s actually better for those visiting our website because they can bring their own creativity to their wedge design, which really makes it special. And remember, if it’s not exactly what you want, hit the ‘Start Over’ button before you submit your order and you can get it right the next time. You could call it taking a virtual Mulligan."
"The technology that we have built into the Tour Department section of the Scratch website makes it the most advanced in all of Golf," Blue Ice Studios President Rob Blanchard stated. "Having studied the rest of the golf equipment industry, it’s also apparent that no other manufacturer in golf would have a need for this type of technology as they do not offer the options available to the Scratch Golf customer. Whether the options impact the performance of the club, such as the sole grind or the shape, or whether they are merely stylistic like stampings and finishes, Scratch Golf gives its customers a seemingly endless array of choices through their Tour Department / Custom Design Studio. We are very proud to have had the platform to utilize this technology and make it super user friendly. Without Scratch Golf’s willingness and ability to create virtually anything its customers could want from a manufacturing standpoint, there would have been no need for Blue Ice Studios in this venture. We are grateful to have had the opportunity to participate in this unique project."
"Rob and Chad did a great job creating and implementing the Scratch Golf Custom Design Studio," Scratch Golf President and CEO Ari Techner summarized. "I would encourage everyone to visit our Tour Department and design their own wedge, whether they decide to order one or not. It’s a unique golf experience that everyone will want to share with golfers that they know. What the Custom Design Studio really allows us to do is to service our customers by giving them exactly what they want and to make sure we get it exactly right. The state-of-the-art technology of our Custom Design Studio reflects the technology that is built into every Scratch Golf product. We believe that finding a sole grind that fits your swing type and using the softest forgings in golf –1018 Carbon Steel– gives golfers unsurpassed feel and performance. No other golf equipment manufacturer offers the technological features and benefits built into each and every Scratch Golf JLM Series or Tour Department wedge. We’re proud to be the leader in terms of the quality of our products. We are also now proud to be the golf industry leader in terms of website technology as well. It’s a great day for our company and, we believe, for golfers everywhere."
Scratch Golf Worldwide PGA Tour Finishes in 2007
13 Top 5’s
22 Top 10’s
47 Top 25’s
About Scratch Golf
Scratch Golf is a premium golf equipment manufacturer dedicated to providing golfers with wedges available in an unprecedented five different grind options. Having made over 3,000 custom wedges, Scratch Golf was able to create a simple system whereby golfers can match their swing characteristics to the right grind for them. Further, Scratch Golf wedges offer outstanding "feel" due to the use of truly forged 1018 Soft Carbon Steel in the Scratch Golf manufacturing process. Scratch Golf insists on providing wedges that offer the precise grain patterns and feel that only a truly forged golf club can provide.
Scratch Golf’s Tour Department has built wedges for many players on various PGA Tours. In 2006 Scratch Golf became the fastest growing forged wedge on all PGA Tours and in 2007, Scratch Golf earned status as the # 1 Forged Wedge On The PGA Nationwide Tour!
For more information on Scratch Golf, please contact Vice President of Sales and Communications Steve Zunich at (800) 834-4834 or via e-mail at stevez@scratchgolf.com. International inquirers can reach Steve by telephone at (909) 922-5250.
Contact:
Julia Angelen
The Z Group PR
(909) 204-0722
zgroup@verizonmail.com