Findlay, Ohio (December 1, 2007) – Pukka® Headwear, a leading designer, manufacturer and marketer of premium custom headwear, recently announced changing the name of its popular A-Max moisture management headwear fabric to Pukka Performance Mesh (PPM).
A-MAX, now called Pukka Performance Mesh (PPM) is a moisture management fabric designed to wick away perspiration from the head. The 100% polyester pique sport fabric is an option on all of Pukka’s cap styles. Now available in fifteen (15) color choices with the addition of Maroon, Athletic Gold, Chocolate, Forest Green and Purple, PPM continues to evolve as the choice for many outdoor event promoters and golfers who regularly experience high temperatures from direct exposure to sunlight. Complimenting the name change to PPM, Pukka has introduced PPM Lite in five colors including Black, White, Scarlett, Navy and Aqua.
"In most cases companies re-brand a product in an effort to jump start its flat sales. That’s not the case in our introduction of Pukka Performance Mesh (PPM) to the market. Our decision to re-brand A-MAX as PPM was an opportunity for us to associate our Pukka brand with a great product and further establish our place in the customized performance headwear market," said Pukka President Shawn Rogers.
"Adding five (5) new colors gives customers more options to create a customized piece specific to their organization. The addition of PPM Lite, provides customers who are looking for lighter, more breathable fabric options with an alternative to PPM," comments Pukka Headwear General Manager Andy Snodgrass.
Pukka® headquartered in Findlay, Ohio, is a designer, manufacturer and marketer of premium custom headwear products in the golf, collegiate and team dealer markets. The name Pukka means "genuine, authentic, superior, first class". As the "top-shelf" brand of premium custom headwear, Pukka provides the industry’s highest quality, fashion forward designs and the perfect fit. Pukka is a division of FDI, a privately owned father-and-son founded business. Since 1992, FDI has supplied many well known and highly respected fashion retail and wholesale companies in the apparel and accessories industry. For further information, please visit www.pukkaheadwear.com or call 1-877-345-5110 to speak with a customer service representative. To learn more about FDI visit www.fdizone.com.
Contact:
James Thompson
419 429 7808 ext. 1147
jthompson@pukkaheadwear.com
www.pukkaheadwear.com
