Carlsbad, CA (October 23, 2007) – adidas eyewear today unveiled its new 2008 women’s golf-specific sunglasses, the adilibria shield. Optimized specially for golf, the adilibria shield is the first major addition the popular adilibria line of women’s eyewear launched in 2006, and the first to be designed with input from LPGA star Natalie Gulbis.
In an effort to produce the best performing sunglasses both on and off the course, adidas eyewear incorporated the latest in eyewear technology and style to create the perfect fusion of fashion and function. Made with a lens that offers crystal clear, distortion-free views from all angles, a tint that enhances color differences between the ball, horizon and the green, and a stylish, snug and comfortable fit specifically for a woman’s face, the adilibria shield is a necessary piece of equipment to enhance your golf game.
"The adidas adilibria shield sunglasses perform beautifully. I have never had sunglasses fit so comfortably on my face" said Gulbis. "These are the first sunglasses I can wear through the whole round, and the golf-specific lens helps me get great reads on and around the green in all light conditions. And of course, they look great."
The adilibria shield includes all of the technical benefits of the last generation of adilibria with a new modern wrap around look created with help from Natalie Gulbis.
"Natalie Gulbis is a great ambassador adidas and eyewear completes her adidas equipment on the course," said Jeff Ravreby, U.S. brand manager, adidas eyewear. " We feel very fortunate to have worked with such a great athlete who believes in our product and is helping us develop it even further."
The collection includes both small and large lens designs in eight different lens and frame color combinations. Available March 1, 2008, the adilibria shield’s suggested retail price is $155 U.S.
Rebuilding the Ultimate Golf Specific Sunglasses for Women
The adilibria shield sets new standards for competitive golf sunglasses with features necessary to compete on the course at the highest level, including:
VENTILATION SYSTEM: When every detail counts, from the force of wind to the direction of the green, having complete visual clarity is key. With a new ventilation system located on the lug area, the adilibria shield ensures a fog-free game.
9 BASE PC SHIELD: Built to provide clear, undistorted views at all angles, the adilibria shield offers a decentered wraparound lens that allows crystal clear, accurate vision even on the back swing. With a full wraparound view, the adilibria shield provides maximum protection from harmful UV rays, and also gives a secure fit designed for a woman’s smaller face.
GOLF SPECIFIC LIGHT STABILIZING TECHNOLOGY: Designed to give you the best possible view of the course, the adilibria shield is tinted with the mahogany colored LST lens that enhances color contrast between the horizon, the ball and the green. The LST lens diminishes eye strain by harmonizing light changes. Beyond crisp colors, this lens protects your eyes from UVA, B and C sunrays for full spectrum protection.
PERSONALIZED FIT: No two faces are the same. In a sport where comfort and performance is king, the adilibria shield offers double-snap nose pads that can be adjusted to better fit the face and help keep lashes from hitting the lens. Made of SPX material, these nose pads are washable, adjustable and are designed to glide through your hair snag-free. Beyond the course, the adilibria shield was designed for your every day use. Providing both style and performance, these sunglasses take you from fairway to every day.
COMFORT: Long days on the course require ultimate comfort. Weighing only 20 (Small) and 24 grams (Large) respectively, and built with Flex Zones in the temples to prevent uncomfortable pressure behind the ears, it’s easy to forget you are even wearing sunglasses. And with RX ready inserts, the adilibria shield is designed to enhance your athletic performance, no matter what your prescription.
STYLE: Revamped to provide female athletes with a styling that goes beyond the course, the adilibria shield incorporates a style-savvy larger wraparound lens, sport-inspired temples and various colors and sizes that suit your personal style.
About adidas eyewear
adidas eyewear, a globally licensed brand of Silhouette Optical, A.G., one of the world’s leading innovators of high-quality eyewear. Under the adidas trademark, Silhouette designs, manufactures and distributes adidas eyewear to thousands of eyecare professionals in more than 60 countries. Located in Green Island, New York, Silhouette Optical is a wholly owned subsidiary or Silhouette, A.G., headquartered in Linz, Austria. For more information, visit www.adidas.com/eyewear. 1-800-626-8684
Contact:
Margaret Jackson
617.248.0680 x22
mjackson@cerconebrown.com
