Market Leader Offers Sophistication and Luxury in New Lighter-Weight Designs
(Haddonfield, NJ) — Trend-setting designer Keri Murschell announces that her company, keri golf, has debuted its 2008 collection of distinctly feminine golf bags showcasing a new lighter-weight construction in sophisticated colors and luxurious accents.
Named for Murschell’s daughter, Mary Kate, the MK Collection includes an expanded range of keri golf’s vividly-patterned trademark cart and stand bags. Available in 13 styles, the pieces feature neutral shades of brown, ivory, blue and pink in prints ranging from bold florals to modern geometrics. The latest offerings highlight the line’s attention to detail in elegant touches that include leather trims, gold-plated hardware and personalized monogramming alongside detachable zip bags and mirrors in coordinated fabrics.
"My inspiration is always derived from the world around me and the things that I enjoy everyday," says Murschell, the company founder and principal designer. "keri golf is thrilled to be celebrating five unbelievable years and the MK Collection blends textures with a ‘Neopolitan ice cream’ color palette. The warm shades of feminine color come to life in prints that exude energy."
Retailing from $295 to $375, keri golf’s high-end, fashionable women’s bags are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials. Similarly patterned totes and headcovers are also available.
Cart Bags (MSRP: $375)
The cart bag’s fashionable appeal is matched by functionality in features that include a large pocket to store shoes and rain gear, an umbrella holder and two additional side pockets. Also of note is keri golf’s unique, patent-pending shoulder strap system, with a recessed well that keeps the strap in place during a round and provides easier access to the back ball pocket.
The line’s cart bags are further enhanced with easily accessible interior pockets built into the walls of the bag and designed to hold wallets, cell phones, tees and balls. Available in a variety of patterns and colors, the cart bag family includes audrey, beth, clara, daisy, ellen, fifi, gillian, jennifer, katherine, lindsey, lisa, nelli and nora.
Stand Bags (MSRP: $295)
keri golf’s stand bag highlights include six internal compartments, an insulated storage space to keep snacks and drinks cold, external tee holders, an umbrella holder, matching chocolate brown legs and a protective leg strap. For extra comfort, the stand bags include a lumbar back pad and additional center D-rings to convert the adjustable double strap to a single strap. Available in the same patterns and colors as the cart bags, the stand bag family includes allison, blake, carmel, coco, karleen, kiki, maci, mary, maura, penelope, rachel, stella and suzi.
The 2008 MK Collection of cart and stand bags, totes and headcovers will be available beginning in March. For more information, please visit www.kerigolf.com or call 856.616.9064.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The five-year-old company’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
