NEW YORK, NY and PONTE VEDRA BEACH, FL – Golf Digest Publications and the PGA TOUR announced today that they have extended their exclusive multi-year marketing affiliation through 2013. Golf Digest Publications, including Golf Digest, Golf World and Golf for Women, will retain the designation of "Official Golf Publication of the PGA TOUR and Champions Tour."
"Our sponsors will continue to derive great value from our Golf Digest Publications relationship to promote their involvement in the game of golf and their affiliation with the PGA TOUR," said Tom Wade, PGA TOUR chief marketing officer. "We are extremely pleased to extend this partnership over the next six years."
Golf Digest Publications will provide PGA TOUR sponsors with unique opportunities to utilize the extensive publishing, research and marketing assets of the company’s three golf magazines. Sponsors will have access to custom advertising, special sections and integrated marketing programs to further activate their PGA TOUR marketing efforts.
"We’re very proud to be affiliated with the PGA TOUR and look forward to further success with this relationship," said Mitchell B. Fox, president of Golf Digest Publications and an officer in its parent company, Condé Nast Publications. "Our global marketing capabilities will continue to offer PGA TOUR sponsors a platform for reaching their audiences in new and exciting ways."
About Golf Digest Publications
Golf Digest Publications is part of Condé Nast Publications. Condé Nast Publications, a unit of Advance Publications, includes twenty-eight consumer magazines and their websites, eight uniquely branded websites, the Fairchild Fashion Group, Parade, the Condé Nast Media Group, and the Shared Services Centers.
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2008, the three Tours will compete in 108 events for approximately $355 million in prize money. Tournaments will be held in nine countries outside the U.S. and in 37 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR’s web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
Contact:
Brian Fisher
Golf Digest Publications
212-630-2488
brian.fisher@golfdigest.com
Chris Smith
PGA TOUR
904-273-3379
csmith@pgatourhq.com
