Accurate Distances, Depictions Aid Golfers While Resort Gains from Revenue-Generating Ad Program
(CHANDLER, Ariz.) – ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf course management systems and digital out-of-home on-course advertising — today announces Towa Golf Resort (Santa Fe, N.M.) now features the ProLink Solutions ProStar GPS system used at many of the world’s most famous golf courses and plans to participate in ProLink’s exclusive national advertising opportunity.
Featuring 27 holes designed by golf legend Hale Irwin and architect William Phillips, Towa accentuates its breathtaking Southwestern surroundings. The high desert and nearby mountains provide a stirring backdrop to holes which play through natural rock outcroppings and indigenous vegetation, with five sets of tees to accommodate golfers of all skill levels. Towa also features New Mexico’s only island green, the par-3 fourth hole on the Boulder nine. A fourth nine, designed by Irwin, is scheduled to open in 2008.
"Our resort guests encounter a number of unique challenges at Towa, and the ProLink GPS system serves as a great guide around the trouble," says Fadel Nahle, General Manager at Towa Resort. "The accurate yardages and hole depictions also help to keep play moving at a brisk pace. Our staff sees many benefits from features like the tournament scoring and cart management functions, and the added revenue from the advertising program provides a great return on investment."
"Towa Resort is destined to become one of the Southwest’s premier destinations, and we are proud to call the club a trusted partner," says Lawrence D. Bain, CEO of ProLink Solutions. "Outstanding properties such as Towa turn to ProLink for the best in GPS technology and service. Advertisers choose our screens for unfettered access to the high-income golfers visiting resorts of Towa’s status."
With ProLink’s patented, 10.4" high-resolution color screen — the industry’s largest – Towa’s cart-mounted units display dynamic, easy-to-read graphics including distances to the pin and hazards, pro tips, pace-of-play timer and radial arc for cart-path-only holes. Golfers at Towa will also be able to order food and beverage items with a touch of a button on the ProLink screen.
For more information on Towa Golf Resort, visit http://www.citiesofgold.com or call 877.465.3489.
ProLink Solutions will exhibit its products and services at the 2008 PGA Merchandise Show, January 17-19 at the Orange County Convention Center(Orlando, Fla.), booth #4254. ProLink’s state-of-the-art, media-rich GPS system will be on display, with key executives on hand to demonstrate the system’s numerous features, benefits and exclusive national advertising program.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers’ overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Contact:
Daniel Mitchell
Buffalo Communications
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Andrew Hellman
212.732.4300
adhellman@ceocast.com
BPC Financial Marketing
John Baldissera
800.368.1217
