The Golfalot Price Index in the UK increased by 0.44%, with all categories having a slight increase and only Shoes (2.35%) and Trolleys (1.61%) falling in price. The big movers on the increase were Balls (+1.9%), Bags (+2%) and Irons (+1.5%). Most of this rise can be put down to a general rise in prices as there were very few new products this month. Irons increased thanks to a price rises for the Nike CCi Forged and Pro Combo OS irons. Shoes fell due to decreases in some of the Nike and Bite shoe lines.
The USA Golfalot Price Index increase by 2.41% overall. This was mainly due to an increase in the Trolleys by 10% due to the increase in price by over £400 on the Bag Boy Explorer. The other categories that had in an increase in prices were Fairway woods (+2%), Irons (+1.9%) and Utility Clubs (+1.4%). All the other categories hardly moved and if you take the Bag Boy Trolley out of the equation then there was only a 3.5% increase in Trolleys and a 1.46% increase in the total US index.
Looking back over 2007, the USA Index has outperformed the UK index by 1% over the last 12 months. The USA Index is up just over 0.4% over the year, whereas the UK Index fell by only 0.8%. Therefore whilst the market is tight, retailers have been able to maintain, or even increase the average price of clubs in 2007.
The Golfalot Price Index allows the golf industry to compare price trends both within the UK and USA and between both countries. The Indices operate in the same way by tracking the prices of the latest models from each manufacturer are chosen as they reach the market. Therefore the models tracked always reflect pricing on what the serious golfer wants – the latest technology. Prices are taken from Golfalot.com’s market leading golf equipment price comparison service in the UK and USA.
For more detailed information view the Golfalot Price Index graphs for the UK & USA online at www.golfalot.com/priceindex
Contact:
Martin Hopley
Tel: +44 (0) 131 453 1990
www.Golfalot.com
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