New York, New York – Polo Ralph Lauren announced today their participation and plans to showcase their fall 2008 Golf Collection at the 2008 PGA Merchandise Show, taking place January 17-19, 2008, at the Orange County Convention Center in Orlando, Florida.
Featuring all of the Ralph Lauren Golf apparel lines including Polo Golf, Ralph Lauren Golf and the RLX Golf line.
The Ralph Lauren Golf booth, #8265, will be located in the golf apparel section of the convention center.
“This is a fantastic opportunity for us to showcase the breadth of our golf apparel lines. With the success of the recently launched RLX and strong performance of our long standing Polo and Ralph Lauren Golf lines we are presenting the most comprehensive offering of luxury golf apparel to the golf consumer, said Joy Herfel, President of Polo Brands.
Polo Golf was launched in 1987 and began sponsoring Tom Watson and Davis Love III in 1993. The women’s golf label began in 1998, the same year Polo Golf became a sponsor of the AJGA. Polo Ralph Lauren is proud to sponsor members of the PGA and LPGA tour including, Tom Watson, Davis Love III, Luke Donald, Jonathan Byrd and Morgan Pressel.
Since its inception in 1954, the PGA Merchandise Show has served the international golf community as an important forum for its leaders to establish the business climate for the upcoming season and conduct the business of the game. As the world’s most comprehensive golf trade show and convention, the 2008 PGA Merchandise Show will once again welcome more than 44,000 industry professionals, Jan. 17-19 in Orlando, Fla., to discover the newest golf merchandise, test the latest equipment and uncover the latest golf apparel trends. Additionally, the PGA Show features multiple programs to grow participation in golf worldwide, increase rounds played, enhance careers and drive profitable retail sell-through. For more information regarding the 2008 PGA Merchandise Show or to register online, visit www.pgashow.com or call 1-800-840-5628. For more information on Polo Ralph Lauren and its golf collections please visit, www.ralphlauren.com
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