Alday to support marketing of revolutionary golf simulator with ?Professional Studio?
ONTARIO, Canada – Interactive Sports Technologies (IST) has tapped Alday Communications to provide media relations and marketing support for its High Definition Golf™ system – a completely integrated golf simulator and professional studio for golf coaches, club fitters and consumers.
“Our product is by far the most versatile, technologically-advanced and user-friendly golf simulator on the market but we have to communicate that to customers effectively,” said Todd Richardson, CEO of IST. “In such a crowded market place, we realized the need to have a creative partner that knows the industry and the media. Alday Communications is one of the most well-known agencies in the golf business and we know they will be a great partner for us.”
As indoor golf simulators continue to grow in popularity for golf facilities, off-course retailers and individual consumers, IST is quickly making a name for itself with the High Definition Golf™ simulator. This one integrated system allows consumers to play and practice on some of the world’s best championship courses, while golf professionals can use the Professional Studio platform to give lessons and fit clubs. Homebuyers like High Definition Golf because it is completely compatible with cable and satellite TV, video game systems and DVD players, making it a perfect choice for use as a home theater system.
“We are very selective about the clients we work with,” said Mike Alday, president of Alday Communications. “IST has an unbelievable product and a great team in place to guide the company as it continues to grow. The potential for growth is tremendous and we look forward to being a part of the success story.”
High Definition Golf’s superiority comes from the proprietary image processing software that combines high-resolution digital photos to create life-like “skins” of each course. High-resolution satellite images from Geophysical Information Systems (GIS) are used to replicate terrain and elevation with stunning accuracy. This proprietary process creates a true 3-D model of each simulated environment that is incredibly real and accurate from everywhere on the course. Every tree, bunker and hazard is faithfully reproduced exactly as one would see it in real life.
IST is Alday’s latest addition to an impressive golf client roster. The agency also currently serves other organizations with national impact including The PGA of America and former LPGA player Val Skinner’s LIFE Event.
Founded in 1994, Alday Communications, Inc. is a nationally competitive, full-service public relations and marketing firm located in Franklin, Tenn. Specializing in strategic communications, ACI serves clients of all sizes across a variety of industries and has special expertise in the industries of golf, footwear, publishing, sporting goods and gardening. For more information, visit www.aldaycommunications.com .
Interactive Sports Technologies is based in Ontario, Canada. The company’s proprietary technology makes its High Definition Golf™ system the most versatile, most accurate, and most realistic simulator available. High Definition Golf units are used at golf facilities, resorts, retail locations, sports bars and homes. For more information, visit www.ISTgolf.com .
Contact:
Josh Raymond | Account Executive
Alday Communications, Inc.
144 Southeast Pkwy., Ste. 250
Franklin, Tennessee 37064
615.791.1535 x 28
www.aldaycommunications.com
