ROANOKE, TEXAS (Jan. 3, 2008) – Long Drivers of America (LDA) today announced marketing partnerships for the 2008 long drive season with a trio of high profile golf manufacturers: Adams Golf, Graphite Design and Golf’s MVP.
Adams Golf, makers of high-performance equipment preferred by many tour players, has become the official driver for LDA-sanctioned events. The Plano, Texas-based company will tailor a line of its new Insight XTD PRO drivers for LDA members. Low-lofted versions of these new Adams Golf drivers will be distributed to the long drive community exclusively through Sellinger’s Power Golf, the retail arm of LDA.
Graphite Design, makers of high-performance golf shafts, has been named the official shaft for LDA-sanctioned competition. The California-based company will distribute the new PM702 and PM902 shafts, designed especially for abnormally high swing speeds competitive long drivers possess, exclusively through Sellinger’s Power Golf.
“Graphite Design is pleased to become the official shaft of the Long Drivers of America. Our tour-proven technology and championship performance is a perfect fit for the high-powered sport of long drive," said Tim Gillis, vice president of sales and marketing. "We believe this partnership is simply a natural progression for our brand."
Golf’s MVP, meanwhile, for the second consecutive year will serve as the official swing trainer for LDA-sanctioned competition. This unique training technology reinforces the swing principles that increase power, distance and driving accuracy for golfers of all skill levels.
“The 2008 market introduction of the Golf’s MVP RED HEAT™ edition is a perfect complement to our ongoing partnership with LDA. We look forward to another successful year,” said Angus Baker, president and chief executive officer of HLB Golf Partners.
“We are delighted to add Adams Golf and Graphite Design to the family of long drive sponsors and to welcome back Golf’s MVP,” said LDA chief executive officer Art Sellinger. “LDA events, which include the RE/MAX World Long Drive Championship on ESPN and Exceptional Driver Championship on The Golf Channel, are outstanding platforms to showcase products. Each of these companies has developed exciting new products that will help long drive competitors maximize their potential.”
Sellinger indicated that the new 2008 LDA membership packages will include great offers from Graphite Design, as well as substantial discounts on the full line of Adams Golf equipment and the Golf’s MVP swing trainer.
Qualifying for the 2008 RE/MAX World Long Drive Championship begins on February 8-10 at the Palms GC in Mesquite, Nevada. Qualifying for the Exceptional Driver Championship is already underway and will continue in the spring leading up to the EDC finals in June.
To learn more LDA events and LDA membership packages, visit www.longdrivers.com or contact LDA headquarters (888) 233-4654. To learn more about special offers at Sellinger’s Power Golf, visit www.sellingerspowergolf.com or call (800) 208-9699.
Contact:
Russ Pate (214) 349-3603
Steve Wiley (888) 233-4654
Covering the business of golf!
