Mike Stevens, Director of Sales & Marketing at Mitchell® Golf will conduct a one hour seminar at the PGA Merchandise Show on Saturday January 19th at 9:15 AM in location #101A. The title of his seminar is Two Easy Steps to Become the Golf Equipment Expert at Your Golf Facility. The seminar addresses how golf professionals can increase their profits and enhance the enjoyment of the game for their students by using the proven formula: Instruction + Club Performance = Game Improvement.
Mike will deliver a power point presentation on how golf professionals can increase their lesson and golf club sales incomes by including performance fitting in their programs. He will also present illustrations of successful Golf Performance Buildings that many golf professionals have built right on their practice ranges to enhance their instruction and club fitting opportunities. Featured will be the brand new Golf Performance Building at Haggin Oaks Golf Complex, Sacramento, CA operated by Ken Morton Sr., PGA Golf Professional.
Mike Stevens is a 10 year PGA member who before joining Mitchell® Golf in 1998 was co-owner of a successful practice facility in Columbus, OH where he was an instructor, club fitting specialist and club repair technician. Mike has put his golf professional experience to work by being the lead developer for Mitchell® Golf Equipment Institute’s educational curriculums. Mike has spoken at numerous educational events, including the PGA Merchandise Show, PGA Fall Expo, PGA Section Meetings, The Professional Clubmaker’s Society Annual Conference and several golf retail conferences.
Industry professionals visiting the PGA Merchandise Show in Orlando are encouraged to attend this money making idea conference. Learn how your role as a golf equipment expert will enhance your lesson program, generate more club sales, create a new performance & repair profit center, and make golf more enjoyable for your golfers. All the while, you will be helping to Grow The Game.
ABOUT MITCHELL® GOLF
Mitchell® Golf is the #1 source in the world for professional grade club performance repair equipment, supplies and education. Mitchell® Golf products are used on all major golf tours, by PGA Tour Professionals, PGA Golf Professionals, club makers and major golf retail stores to serve the performance repair needs of their members and customers. For more information concerning Mitchell® Golf products and certification schools email Mike Stevens, Director of Sales & Marketing, mike@mitchellgolf.com or call 800-437-1314 ext. 116.
Contact:
Ed Mitchell, President
Mitchell Publishing Company
954 Senate Drive
Dayton, OH 45459
ed@mitchellpublishing.com
