GILBERT, AZ (January 4, 2008) – Andy Mears, president of Player’s Pass, has been elected to the Advisory Board of the International Network of Golf. ING is a 20-year-old organization dedicated to education and communication throughout all phases of the golf industry. The organization holds an annual Spring Conference that features four days of seminars, demonstrations and networking. This year it will be held May 27-30 in Atlantic City.
Mears, a PGA member who also serves on the Michigan PGA Growth of the Game Committee, joins a distinguished list of golf industry leaders on the ING board. He has been a very active ING member for five years, serving on the tournament committee.
“Being a part of ING has been a huge benefit for me, personally, and for my company,” said Mears. “I’m proud to be elected, and I am looking forward to working with the rest of the board to grow the great game of golf.”
Player’s Pass is a national company that markets a discount golf membership program featuring half-price and reduced fee golf at golf courses nationwide. And Player’s Pass has moved into the world of electronic tee times.
Player’s Pass employs an Ambassador program as part of the effort to establish a national direct marketing campaign. Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. With the establishment of the direct marketing campaign, the general public can receive the same discounts by purchasing a Player’s Pass membership through the website at www.playerspass.com, at golf retail outlets and golf courses in numerous cities.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona-based company, founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount golf membership program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For more information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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