SCOTTSDALE, AZ (January 8, 2008) – Zelocity, the leader in accurate, affordable and portable golf performance monitors, has announced the completion of software integration between the Zelocity PureLaunch™ and Swing Labs Fitting System.
Zelocity has commenced actively marketing the Swing Labs Fitting System to its thousands of PureLaunch customers in over fifty-four countries.
The Zelocity PureLaunch™ utilizes Doppler-radar technology to capture precise metrics for ball velocity, launch angle, club speed at and prior to impact, ball spin, power transfer ratio, side spin, carry distance, total distance, deviation, club face angle, tempo, angle of attack and angle of descent. The PureLaunch™ can be used indoors or outdoors, is lightweight, requires no leveling, tuning, calibration or test shots. No marking of the golf ball is needed to secure measured information. Unlike many other launch monitors, the PureLaunch™ resides behind where the golf ball is struck so customers can swing without being concerned about hitting the monitor. Just set it down, turn it on and start hitting any club within a few seconds regardless if right or left handed.
The Swing Labs Fitting System is a web based club-fitting application that contains a tested database of thousands of heads and shafts. Golfers hit balls and their performance data is captured by the Zelocity PureLaunch and then transferred real-time into the Swing Labs System for processing. Club Fitters, Instructors and customers are then presented various golf club options and recommendations for that particular customer’s personalized ball flight measurements.
"Zelocity has grown rapidly throughout the world with the number of PureLaunch units being used in the golf industry," said Mark DiMare, President of Swing Labs. "Their large client base and growing presence in the indoor retail market make them an outstanding choice as a partner. Swing Labs is excited to establish a relationship with Zelocity that will offer a comprehensive fitting solution to the golf industry that further enhances the equipment fitting experience of the golf consumer," added DiMare.
“The partnership between the PureLaunch and Swing Labs enables club fitters, instructors and golf professionals to obtain more information when working with golfers to quickly and precisely recommend equipment that fits the golfer. The system is accurate, easy to use and that’s a Win-Win for everyone” said Ken Starr, co-founder of Zelocity. “This winning combination is an essential tool for anyone in the business of fitting and selling golf equipment. The addition of Swing Labs Fitting Solution to our portfolio of offerings has long been requested by some of our most elite customers. We are thrilled to have them as our newest partner” added Starr.
Zelocity will demonstrate the integration of the two products at the PGA Merchandise Show next week in Orlando in booth #1419.
About Zelocity Corporation
Zelocity is best known for its PureLaunch™, PureBalance™, PureContact™ and PureFlight™ ball flight monitors and for pioneering radar-based ball flight monitor technologies. Zelocity ball flight monitors are accurate, affordable portable and easy to use. Zelocity products are used worldwide by major OEMs, instructors, club fitters, tour pros, college golf teams and avid golfers. Zelocity products are proudly manufactured in the USA and have been sold in over fifty-four countries.
To learn more about Zelocity, visit booth # 1419 at the PGA Show, visit online at www.zelocity.com, or call 1.888.zelocity.
About Swing Labs
Swing Labs, located in Palm Beach Gardens, Florida, develops web-based solutions to assist retailers with improving their fitting services and golfers with matching the best combination of golf equipment to maximize their performance. Additional information about Swing Labs is available at www.swinglabs.com.
Contact:
Bob Hufsmith, bob@zelocity.com
Zelocity Golf: 480.556-6007
