Daniel Chopra Wins using Burner Driver; TaylorMade the Event’s No. 1 Driver
CARLSBAD, Calif. (January 7, 2008) – TaylorMade® started the 2008 PGA Tour season strong by ranking No. 1 in drivers, fairway woods and irons at the Mercedes-Benz Championship*, and by being the driver choice of tournament winner Daniel Chopra.
Chopra, who fired a final-round 66 to force a sudden-death playoff, used the TaylorMade Burner® driver. It was the 11th worldwide victory for Burner, which was the best-selling driver in the United States in 2007.** Featuring a specially engineered bullet-shaped clubhead, Burner is engineered to promote increased distance through faster swing speed, faster ball speed and a high, strong and penetrating ball flight. Learn more.
Ranking as the No. 1 driver and being in the winner’s bag at the Mercedes-Benz allowed TaylorMade to pick up right where it left off in 2007, when TaylorMade drivers ranked No. 1 at all 47 PGA Tour events, and when TaylorMade drivers were used to win 53 titles on six tours worldwide.
* Darrell Survey equipment brand counts; No. 1 iron ranking was shared by Titleist
**Golf Datatech, unit share and dollar share
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com ,www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than ?10 billion in 2006.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
email: john.steinbach@tmag.com
