ATLANTA, January 08, 2008 – Srixon announces today that it has signed PGA Tour professional Steve Flesch to play Srixon golf balls. Flesch will continue to play the multi-layer Z-URC golf ball this year on tour.
“I switched to the Srixon Z-URC in the middle of 2007 for one simple reason -it turned my season around.” Flesch said. “The Z-URC gave me incredible control of my iron shots – I can work it however I need and get it to stop on a dime. And it has the perfect launch conditions to help me optimize my distance off the tee. I am now playing in all of the 2008 major championships thanks in large part to the Z-URC”.
Flesch switched to the Z-URC golf ball and immediately began seeing positive results. He won the Reno-Tahoe Open in August, the Turning Stone Resort Championship in September and finished No. 26 on the PGA Tour money list with more than $2.2 million in earnings.
“We are very excited to have Steve join our staff this year,” said Mike Pai, Srixon’s Vice President of Marketing and Advertising. “Since he switched to the Z-URC his game went to an entirely new level. Steve paid Srixon and the Z-URC the ultimate compliment when he chose to play it without any compensation – simply because he felt it was best for his game. And his results speak for themselves. We look forward to following him on tour this year as a member of the Srixon staff.”
The popular Z-URC golf ball features a thin soft cover and the largest and fastest core Srixon has developed. The Z-URC has a firmer feel around the greens than the Z-URS however; it still delivers outstanding spin and control on approach shots and around the greens that tour players demand from a high performance golf ball.
About SRI Sports.
SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. SRIXON golf balls earned 39 tournament victories on multiple professional tours around the world in 2007. For more information about SRIXON please visit www.srixon.com.
Contact:
Jackie Beck, 860 304-3643, jackie@srixon.com
Mike Pai, Srixon Sports USA, Inc., 678 518-5121, mike@srixon.com
